Redwood Credit Union welcomes new vice president of product and service innovation

SANTA ROSA, CA (July 27, 2021)Redwood Credit Union (RCU) has hired Bryan Haas as vice president of product and service innovation. In his new role, Haas will lead product and service research, strategy, and development and work across the organization to ensure the design, delivery, competitiveness, and value of RCU products and services are of the highest quality for its members.

“Bryan will be instrumental in helping us understand what members want so we can continue to innovate and deliver a positive experience,” said Erica Dias, senior vice president of marketing, communications, and market analytics at Redwood Credit Union. “We’re excited to have him join our team and take a leadership role in driving a culture of innovation at Redwood Credit Union.”

Haas came to RCU with over 20 years of financial services experience in the San Francisco Bay area, including five years as head of customer experience strategy at Western Union, and five years at Xoom as director of product development.

Haas has a Bachelor of Arts degree in psychology from Sonoma State University and a Master of Science in human resource management from Golden Gate University.

Bryan Haas, Vice President of Product and Service Innovation

Erica Dias, Senior Vice President of Marketing, Communications, and Market Analytics

About Redwood Credit Union

Founded in 1950, Redwood Credit Union is a full-service financial institution providing personal and business banking to consumers and businesses in the North Bay and San Francisco. With a mission to passionately serve the best interests of its Members, team members, and communities, RCU delivers many ways for its Members to save and build money through checking and savings accounts, auto and home loans, credit cards, digital banking, business services, commercial and SBA lending, and more. Wealth management and investment services are available through CUSO Financial Services L.P., and insurance and auto-purchasing services are also offered through RCU Services Group (RCU’s wholly owned subsidiary). RCU has more than $8.5 billion in assets and serves more than 465,000 members with full-service branches from San Francisco to Ukiah. For more information, call 1 (800) 479-7928, visit, or follow RCU on FacebookInstagramX, and LinkedIn for news and updates.


Redwood Credit Union Public Relations Department
(707) 576-5224 /

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