Registration open for Rock the Riverfront featuring The Charity Classic 2023: Charity beneficiaries announced

EAU CLAIRE, WI (January 9, 2023) — Registration is open for the Royal Credit Union Foundation (RCU Foundation) Rock the Riverfront featuring the Charity Classic. The event will be held in-person on Saturday, June 24, 2023 in Eau Claire’s Phoenix Park and includes a 10K and 2 mile run/walk, ½ and ¼ mile youth races, family games, and food trucks. The Charity Classic is celebrating 29 years of running and walking to support organizations that make a difference in the communities that Royal Credit Union serves.

Proceeds from the 2023 event will benefit three workforce development organizations: Junior Achievement of Wisconsin Northwest AreaL.E. Phillips Career Development Center,  Workforce Resource Inc. These organizations work with individuals at a variety of life stages to develop career readiness skills and find employment opportunities. The RCU Foundation is proud to support these organizations that are vital to the wellbeing of individuals in the Chippewa Valley and to creating supportive communities.
Registration will be offered for both the in-person race and a virtual race through June 24 with special early bird pricing through February 28. Every registration includes a free charity vote and additional votes can be purchased at $2 each. The charity with the most votes will receive $15,000, second place will receive $7,500, and third will receive $5,000. The first 50 people to register will receive an exclusive Rock the Riverfront 23-ounce stainless steel water bottle valued at $25.  Registration details are available at

Rock the Riverfront featuring the Charity Classic offers beautiful running routes and the opportunity to benefit three organizations that are making a positive impact in local communities. In addition to the race, Rock the Riverfront has some great activities for runners and non-runners to enjoy. In the months leading up to the event, Royal will host a coloring contest as well as the Youth and Classic Rock Hunts.  On the day of the event, Phoenix Park will be filled with food trucks, inflatables, kid’s carnival games, face painting, a balloon artist, a dunk tank, Punch-A-Prize, and a cash grab wind tunnel.

About Royal Credit Union

Royal Credit Union is a federally insured credit union proudly serving over 300,000 Members in Minnesota and Wisconsin. Royal is driven by a core ideology built on a strong purpose and values. You can open an account or apply for a low-rate loan at Royal Credit Union if you live or work in 26 counties in western Wisconsin or 16 counties in Minnesota. Counties served in Wisconsin include Adams, Ashland, Bayfield, Barron, Buffalo, Burnett, Chippewa, Clark, Douglas, Dunn, Eau Claire, Jackson, Lincoln, Marathon, Pepin, Pierce, Polk, Portage, Price, Rusk, Sawyer, St. Croix, Taylor, Trempealeau, Washburn, and Wood. Counties served in Minnesota include Anoka, Carver, Chisago, Dakota, Goodhue, Hennepin, Isanti, Olmsted, Pine, Ramsey, Scott, Sherburne, Wabasha, Washington, Winona and Wright. A complete list of Member eligibility requirements is available on the Royal Credit Union website. To learn more about Royal, visit or call 800-341-9911.

About RCU Foundation

The RCU Foundation (Foundation) was established in 2012 to support organizations and initiatives in communities where Royal Credit Union operates in western Wisconsin and eastern Minnesota.  The Foundation focuses on large-scale, capital projects that help build community and create the spaces where people come together. Focus areas include education, health, and the arts. The Foundation hosts the annual Rock the Riverfront-Charity Classic event in Eau Claire. Currently, it has awarded more than $7 million in grants. Contact for more information.



Heidi Cornelius
Community Engagement Coordinator
Royal Credit Union
715-246-8018 (office)
715-471-0838 (mobile)

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