Rock the Riverfront rock hunts end in excitement

EAU CLAIRE, WI (July 1, 2021) — The RCU Foundation’s Rock the Riverfront Classic Rock Hunt sponsored by Market & Johnson ended on the evening of Friday, June 25.  Wyatt Eiden and three friends from Chippewa Falls found the rock hiding along the Ice Age Trail near the Chippewa Moraine State Recreation Area in New Auburn, WI (Chippewa County). The four young men enjoyed what has become their summer tradition and plan to split the $500 award evenly.

In addition to the Classic Rock Hunt a Youth Rock Hunt held in earlier In June this year.  This scavenger hunt created an opportunity for kids and families to get out and explore their communities.  There were 3 rocks hidden across 6 Royal Credit Union communities, for a total of 18 rocks. A total of 15 Youth Rocks were found during the contest timeframe and each winner received a Royal Credit Union Piggy Bank and $40 cash!

Rock the Riverfront featuring the Charity Classic celebrated 27 years of running or walking for a reason and supporting non-profit organizations.  This year’s walk/run portion of the event was virtual with proceeds from the event benefitting three partner charities: The Heyde Center for the Arts in Chippewa Falls, Chippewa Valley Theatre Guild in Eau Claire and Northern Star Theatre Company in Rice Lake

The RCU Foundation thanks Market & Johnson for sponsoring the Classic Rock Hunt and the Youth Rock Hunt.  The 2022 Rock the Riverfront featuring the Charity Classic run/walk will take place in Phoenix Park on June 25.   More information is available at

About Royal Credit Union

Royal Credit Union is a federally insured credit union proudly serving over 300,000 Members in Minnesota and Wisconsin. Royal is driven by a core ideology built on a strong purpose and values. You can open an account or apply for a low-rate loan at Royal Credit Union if you live or work in 26 counties in western Wisconsin or 16 counties in Minnesota. Counties served in Wisconsin include Adams, Ashland, Bayfield, Barron, Buffalo, Burnett, Chippewa, Clark, Douglas, Dunn, Eau Claire, Jackson, Lincoln, Marathon, Pepin, Pierce, Polk, Portage, Price, Rusk, Sawyer, St. Croix, Taylor, Trempealeau, Washburn, and Wood. Counties served in Minnesota include Anoka, Carver, Chisago, Dakota, Goodhue, Hennepin, Isanti, Olmsted, Pine, Ramsey, Scott, Sherburne, Wabasha, Washington, Winona and Wright. A complete list of Member eligibility requirements is available on the Royal Credit Union website. To learn more about Royal, visit or call 800-341-9911.

About RCU Foundation

The RCU Foundation (Foundation) was established in 2012 to support organizations and initiatives in communities where Royal Credit Union operates in western Wisconsin and eastern Minnesota.  The Foundation focuses on large-scale, capital projects that help build community and create the spaces where people come together. Focus areas include education, health, and the arts. The Foundation hosts the annual Rock the Riverfront-Charity Classic event in Eau Claire. Currently, it has awarded more than $6 million in grants. Contact for more information.


Melissa Janssen, CCUFC
Program Director of Community Relations
Royal Credit Union
715-450-0782 (mobile)
715-855-5428 (office)

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