Royal Credit Union opens 30th School $Ense Site at Manz Elementary

EAU CLAIRE, WI (March 10, 2023) — On Thursday, March 9, Royal Credit Union (Royal) held a ribbon cutting ceremony at Manz Elementary School in Eau Claire, Wisconsin to celebrate their newest School $ense partnership.  School $ense is Royal’s signature financial education program that operates student-run credit union locations in grade schools, middle schools, and high schools throughout Royal’s footprint in Wisconsin and Minnesota. The School $ense program began at Meadowview Elementary School in Eau Claire during the 1992-1993 school year and is now opening its 30th site during its 30th school year.

“We appreciate our long-standing partnership with the Eau Claire Area School District and now Manz Elementary,” said Brandon Riechers, Royal Credit Union President & CEO. “We look forward to many more years of working with area educators to make a positive impact in the lives of students.”

The School $ense program offers the opportunity for thousands of students to learn to become smart savers and spenders by making weekly deposits and withdrawals at school. Students are also able to earn prizes as they save. As an added incentive to help support elementary schools, for every 500 student deposits made, Royal donates $250 to their school. To start the program off right, Royal presented Manz Elementary with their first $250 check. “We are so excited to have a Royal School $ense program here at Manz.” said Adam Keeton, Manz Elementary Principal. “Our students will benefit greatly from access to making deposits at school and the financial education that will now be at their fingertips.”

In total, Royal operates offices in 6 high schools, 5 middle schools and 19 elementary schools throughout northwest Wisconsin and the Twin Cities metro. Just over 370 students work for the program each year. The high school tellers are hired team members and our middle and elementary students are proud volunteers. Program wide, participants in School $ense conduct over 18-thousand transactions and deposit over $550 thousand each year. To learn more about Royal’s School $ense program visit,

About Royal Credit Union

Royal Credit Union is a federally insured credit union proudly serving over 300,000 Members in Minnesota and Wisconsin. Royal is driven by a core ideology built on a strong purpose and values. You can open an account or apply for a low-rate loan at Royal Credit Union if you live or work in 26 counties in western Wisconsin or 16 counties in Minnesota. Counties served in Wisconsin include Adams, Ashland, Bayfield, Barron, Buffalo, Burnett, Chippewa, Clark, Douglas, Dunn, Eau Claire, Jackson, Lincoln, Marathon, Pepin, Pierce, Polk, Portage, Price, Rusk, Sawyer, St. Croix, Taylor, Trempealeau, Washburn, and Wood. Counties served in Minnesota include Anoka, Carver, Chisago, Dakota, Goodhue, Hennepin, Isanti, Olmsted, Pine, Ramsey, Scott, Sherburne, Wabasha, Washington, Winona and Wright. A complete list of Member eligibility requirements is available on the Royal Credit Union website. To learn more about Royal, visit or call 800-341-9911.


Heidi Cornelius
Community Engagement Coordinator
Royal Credit Union
715-246-8018 (office)
715-471-0838 (mobile)

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