Samantha Paxson appointed Vice Chair of the CU4Kids Advisory Board

SALT LAKE CITY, UT (November 10, 2022)

Credit Unions for Kids is thrilled to announce the appointment of Samantha Paxson as the Vice Chair of the CU4Kids Advisory Board.

In addition to her role of Chief Experience Officer at Co-op Solutions and serving in leadership roles on four other fintech boards, Samantha has served as a member of the CU4Kids Advisory Board since February 2017. She has been a transformational executive with Co-op standing up 17 net new functions, founding Co-op THINK and guiding the organization through 14 mergers and acquisitions. With Samantha’s direction, Co-op Solutions has funded the wildly successful Miracle Match program that allows participating credit unions to have their fundraising initiatives matched, increasing giving by 3X annually. Co-op also sponsors key CU4Kids events, including the CA/NV Wine Auction, NW Golf Classic, Cherry Blossom Run, MAXX Gala and more.

Samantha has always been an active participant in setting the strategic direction for CU4Kids. With her unique experience and knowledge of the digital landscape, Samantha has pushed the CU4Kids program to make fundraising as easy as possible for credit unions to participate in. She has also championed engagement and growth plans that not only increase funds raised for children’s hospitals but provide real value to credit unions and their communities.

Recently, the CU4Kids Advisory Board voted to add the Vice Chair position, which Samantha has graciously accepted. This position will partner with the Chairperson to continue advancing awareness and giving for Credit Unions for Kids.

The CU4Kids Advisory Board includes:

  • Brad Miller, AACUL
  • Brooke Van Vleet, InRoads Credit Union
  • Caroline Willard, Cornerstone Credit Union League
  • Chris Roe, CUNA Mutual Group
  • Darren Williams, Wescom Credit Union
  • Diana Dykstra, CA/NV Credit Union Leagues
  • John Bratsakis, MD/DC Credit Union Association (Chairperson)
  • Ron Amstutz, Desert Financial Credit Union

Please join Credit Unions for Kids in congratulating and thanking Samantha Paxson for stepping up in a new way to Change Kids Health to Change the Future!

About Children's Miracle Network Hospitals

Children’s Miracle Network Hospitals was founded more than 40 years ago with the vision to Change Kids’ Health, Change the Future. We’ve raised over $8.5 billion for 170 children’s hospitals by empowering and engaging with local communities and businesses – and we’re not done yet. All donations benefit local member hospitals to fund what’s needed most, like critical life-saving treatments and healthcare services, innovative research, vital pediatric medical equipment, child life services that put kids’ and families’ minds at ease during difficult hospital stays, and financial assistance for families who could not otherwise afford these health services. Together, we can change kids’ health. Together, we can change the future. To learn about Children’s Miracle Network Hospitals and your local member children’s hospital, visit


Nick Coleman
(515) 339-1723


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