Samantha Paxson appointed Vice Chair of the CU4Kids Advisory Board

SALT LAKE CITY, UT (November 10, 2022)

Credit Unions for Kids is thrilled to announce the appointment of Samantha Paxson as the Vice Chair of the CU4Kids Advisory Board.

In addition to her role of Chief Experience Officer at Co-op Solutions and serving in leadership roles on four other fintech boards, Samantha has served as a member of the CU4Kids Advisory Board since February 2017. She has been a transformational executive with Co-op standing up 17 net new functions, founding Co-op THINK and guiding the organization through 14 mergers and acquisitions. With Samantha’s direction, Co-op Solutions has funded the wildly successful Miracle Match program that allows participating credit unions to have their fundraising initiatives matched, increasing giving by 3X annually. Co-op also sponsors key CU4Kids events, including the CA/NV Wine Auction, NW Golf Classic, Cherry Blossom Run, MAXX Gala and more.

Samantha has always been an active participant in setting the strategic direction for CU4Kids. With her unique experience and knowledge of the digital landscape, Samantha has pushed the CU4Kids program to make fundraising as easy as possible for credit unions to participate in. She has also championed engagement and growth plans that not only increase funds raised for children’s hospitals but provide real value to credit unions and their communities.

Recently, the CU4Kids Advisory Board voted to add the Vice Chair position, which Samantha has graciously accepted. This position will partner with the Chairperson to continue advancing awareness and giving for Credit Unions for Kids.

The CU4Kids Advisory Board includes:

  • Brad Miller, AACUL
  • Brooke Van Vleet, InRoads Credit Union
  • Caroline Willard, Cornerstone Credit Union League
  • Chris Roe, CUNA Mutual Group
  • Darren Williams, Wescom Credit Union
  • Diana Dykstra, CA/NV Credit Union Leagues
  • John Bratsakis, MD/DC Credit Union Association (Chairperson)
  • Ron Amstutz, Desert Financial Credit Union

Please join Credit Unions for Kids in congratulating and thanking Samantha Paxson for stepping up in a new way to Change Kids Health to Change the Future!

About Children's Miracle Network Hospitals

Children’s Miracle Network Hospitals® raises funds and awareness for 170 member hospitals that provide 32 million treatments each year to kids across the U.S. and Canada. Donations stay local to fund critical treatments and healthcare services, pediatric medical equipment and charitable care. Since 1983, Children’s Miracle Network Hospitals has raised more than $5 billion, most of it $1 at a time through the charity's Miracle Balloon icon. Its various fundraising partners and programs support the nonprofit's mission to save and improve the lives of as many children as possible. Find out why children's hospitals need community support, identify your member hospital and learn how you can Put Your Money Where the Miracles Are, at and


Joe Dearborn
(480) 614-9673


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