Columbia, MD (July 2, 2025) |
SECU received top honors at the MD|DC Credit Union Association’s 2025 Marketing Trailblazer Awards, winning the prestigious Christine DeWitt Memorial Award for Excellence in Marketing.
The recognition highlights SECU’s innovative and creative marketing strategies that not only elevated their brand but also strengthened their commitment to community-focused initiatives, particularly through scholarship programs and the promotion of everyday acts of kindness.
The Marketing Trailblazer Awards are presented annually and recognize outstanding marketing and communications achievements in a variety of categories by credit union asset size.
“Congratulations to all of this year’s winners,” said John Bratsakis, President and CEO of the MD|DC Credit Union Association. “We’re proud to celebrate their exceptional achievements. These campaigns stood out for their creativity, thoughtful execution, and innovative approach—each one a true testament to the talent and dedication within our credit union community.”
Submissions were evaluated by a panel of judges based on visual appeal, content, creativity, and measurable results. Here are the 2025 winners:
Best Integrated Campaign:
Five Star Federal Credit Union (Under $250MM)
Chessie Federal Credit Union ($250MM – $500MM)
Point Breeze Credit Union ($500MM – $1B)
SECU (Over $1Billion)
Best Video Campaign:
Chessie Federal Credit Union ($250MM – $500MM)
Cedar Point Federal Credit Union ($500MM – $1B)
United States Senate Federal Credit Union (Over $1Billion)
SECU (Over $1Billion)
Best Digital Marketing Campaign:
Chessie Federal Credit Union ($250MM – $500MM)
NIH Federal Credit Union ($500MM – $1B)
MECU Credit Union (Over $1Billion)
Best Return on Investment:
GPO Federal Credit Union (Under $250MM)
Spectra Credit Union ($500MM – $1B)
Educational Systems Federal Credit Union (Over $1Billion)
Best Social Media Campaign:
GPO Federal Credit Union (Under $250MM)
Chessie Federal Credit Union ($250MM – $500MM)
NIH Federal Credit Union ($500MM – $1B)
First Financial Federal Crédit Union (Over $1Billion)
Best Wild Card:
GPO Federal Credit Union (Under $250MM)
PAHO/WHO Federal Credit Union ($250MM – $500MM)
Del-One Federal Credit Union ($500MM – $1B)
Tower Federal Credit Union (Over $1Billion)
View Winner’s Photo Gallery Here