Securian Financial announces Affinity Solutions executive appointments

ST. PAUL, MN (May 2, 2022) — Securian Financial has appointed four leaders to drive further growth of its Affinity Solutions business, a leading provider of financial protection products to financial institutions and associations throughout the United States and Canada.

Bill Gould promoted to executive vice president

Bill Gould has been promoted to executive vice president of Affinity Solutions, reporting to Securian Financial chairman, president and CEO, Chris Hilger.

Bill joined Securian Financial in 1995, and his leadership responsibilities have grown steadily in his 27 years with the company. He most recently served as senior vice president of Securian Financial’s financial institution and group life businesses. Previously, he served as interim CEO of Canadian Premier Life Insurance Company – a leading provider and distributor of insurance products to Canadian banks, credit unions and retailers – following Securian Financial’s acquisition of the company in 2017.

Chris Greene promoted to vice president

Chris Greene has been promoted to vice president of Affinity Solutions, reporting to Gould. 

Chris joined Securian Financial in 2006 when we acquired Insurance America and Cherokee National Life Insurance Company in Macon, Georgia. These two companies became Securian Casualty Company (SCC), a wholly owned insurance company subsidiary of Securian Financial. He has been president of SCC since its inception and was named CFO of Affinity Solutions in 2015. He is responsible for our specialty property and casualty product line and financial reporting and risk and capital management for Affinity Solutions.

Mark Geldernick appointed vice president

Mark Geldernick has been named vice president of Affinity Solutions, reporting to Gould.

Mark joined Securian Financial in 2007 and has served as chief risk officer the past three years. He previously provided legal counsel to the company’s financial institution business. Mark’s broad knowledge, risk and legal expertise and acquisition experience are instrumental as Securian Financial continues its rapid growth in the North American financial institution and association markets.

Elizabeth Johnson promoted to second vice president

Elizabeth Johnson has been promoted to second vice president of Affinity Solutions, reporting to Gould.

Elizabeth joined Securian Financial in 2009 as a senior account manager in Affinity Solutions where she was responsible for our direct response marketing campaigns to large bank clients. Over the next eight years, she advanced to successive account management and marketing leadership roles before being promoted to director of client and business development in 2018. Elizabeth’s responsibilities include managing the plan design, enrollment, and retention strategies for our affinity group clients.

Many individuals and families rely on organizations with which they have an affinity – credit unions, banks, finance companies, and associations. For over 60 years, those organizations have looked to Securian Financial’s Affinity Solutions business for insurance and credit and debt protection programs to provide their customers and members with the financial protection solutions they need.

“Securian Financial’s customer-centric approach consistently prioritizes developing and delivering the right mix of financial health and well-being solutions through financial institutions and affinity groups,” said Gould. “With the extensive knowledge and experience Chris, Mark, and Elizabeth bring across customer experience and financial management, we are well-positioned to drive continued innovation, growth and value to the markets we serve.”

About Securian Financial

At Securian Financial, we’re here for family. And we’re here because of it. We’re guided by our purpose: helping customers build secure tomorrows. Since 1880, we’ve been building a uniquely diversified company that has outlasted economic ups and downs while staying true to our customers. We’re committed to the markets we serve, providing insurance, investment and retirement solutions that give families the confidence to focus on what’s truly valuable: banking memories with those who matter most.


Jeff Bakken
Media Relations
651-665-7558 |

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