Securian Financial introduces Secure Insights™ data modeling tool for group insurance customers
ST. PAUL, MN (December 10, 2019) — Securian Financial has launched a new data analytics tool to help employers identify critical life insurance gaps among their workers. Employers can use the learnings to enhance their protection benefits to better attract and retain workers.
Secure Insights™ uses demographic modeling and employer-provided data to assess an employee population’s existing resources and protection needs. The tool generates a proprietary score reflecting the employee population’s overall preparedness for safeguarding their families from the financial consequences of a death or accident.
“Employers are hungry for data analytics to help them understand their employees’ financial protection needs as well as the corresponding insurance products they should offer to fill any gaps,” said Bryan Walworth, a regional sales vice president with Securian Financial’s group insurance business. “Secure Insights provides employers a detailed analysis showing them whether or not their current benefits are meeting their employees’ protection needs.”
Secure Insights generates a report for employers that provides analysis and recommendations, which may include enhancements to coverage levels, plan design, participation optimization and financial wellness offerings.
“Secure Insights can help employers pinpoint specific protection benefits to increase the financial stability of their employees. We are excited to share it with our current and prospective group insurance customers,” said Walworth.
Securian Financial developed Secure Insights in collaboration with LIMRA, a life insurance and financial services research organization.
About Securian Financial
At Securian Financial, we’re here for family. And we’re here because of it. We’re guided by our purpose: helping customers build secure tomorrows. Since 1880, we’ve been building a uniquely diversified company that has outlasted economic ups and downs while staying true to our customers. We’re committed to the markets we serve, providing insurance, investment and retirement solutions that give families the confidence to focus on what’s truly valuable: banking memories with those who matter most.