Simplicity CU/Exclamation Services select Alan Bergstrom as CEO

MARSHFIELD, WS (March 26, 2019) — Simplicity CU is pleased to announce that Alan Bergstrom has joined the organization as CEO of Exclamation Services.

Alan will lead the Exclamation Services team of Human Resources, Information Technology, Marketing, and Operations experts in growing a Credit Union Service Organization (CUSO) to serve the Credit Union and Business communities.

Most recently CMO of Community First Credit Union in Appleton, Wisconsin, Alan has excelled in several roles in Credit Union Marketing, including VP of Brand Marketing and Creative Services for the CUNA Mutual Group, Madison, WI. In 2017 he was named Marketing Executive of the Year by the Credit Union Times and Credit Union Rock Star by Credit Union Magazine. He is a veteran of the U.S. Airforce as an intelligence officer and had the honor of providing President Ronald Reagan his daily national security briefing.

Of his new opportunity in the CUSO Alan says, “I’m excited to be leading Exclamation Services and joining a team of individuals that are experts in their respective areas. We’ll be meeting a need that exists for many organizations today who may not have the resources to employ top talent in these areas. The services we offer are imperative to smaller credit unions and businesses to ensure they survive and thrive. We can provide the right resources and skills so they can focus on what they do best and let us do the rest.”

To learn more about Exclamation Services visit

About Simplicity Credit Union

Simplicity CU is the primary sponsor of Exclamation Services. Simplicity CU serves their members from locations in Marshfield, Stevens Point, Plover, and online at Simplicity.Coop. The Simplicity Team has been awarded 2018 Firm of the Year by the Marshfield Area Chamber of Commerce and Industry, Best Credit Union to Work For from Credit Union magazine, and Diamond Awards from the CUNA Marketing & Business Development Council.

About Exclamation Services

The newly formed Exclamation Services CUSO is working to make expertise in HR, IT, Marketing, and Operations more accessible to Credit Unions, non-profits, and the business community. They serve their partners from their headquarters in the historic Thomas House building in Marshfield, Wisconsin.


Suzanne M Campbell
Simplicity Credit Union

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