South Middle School Royal Credit Union school site ribbon cutting held

EAU CLAIRE, WI (November 9, 2023) — Royal Credit Union (Royal) held a ribbon cutting ceremony at South Middle School in Eau Claire, Wisconsin to celebrate their newest school partnership.  The South Middle School Royal site features a unique financial services delivery method with a first of its kind, custom designed and built, mobile teller cart. The cart is wrapped with South Middle School and Royal branding to show off the strong partnership and commitment to financial education.  School $ense is Royal’s signature financial education program that operates 31 student-run credit union locations in schools throughout Royal’s footprint in Wisconsin and Minnesota.

“We appreciate our long-standing partnership with the Eau Claire Area School District and now South Middle School,” said Brandon Riechers, Royal Credit Union President & CEO. “We look forward to many more years of working with area educators to make a positive impact in the lives of students.”

The School $ense program offers the opportunity for thousands of students to learn to become smart savers and spenders by making weekly deposits and withdrawals at school. Students are also able to earn prizes as they save. To start the program off right, Royal presented South Middle School with a $500 donation.  “South Middle School students and staff are excited to have a Royal school site program here.” said Caleb Hundt, South Middle School Principal. “Having access to make deposits at school and financial education at their fingertips will be of great benefit to our students.”

In total, Royal operates offices in 6 high schools, 6 middle schools and 19 elementary schools throughout northwest Wisconsin and the Twin Cities metro. Just over 370 students work for the program each year. The high school tellers are hired team members and our middle and elementary students are proud volunteers. Program wide, participants in School $ense conduct over 15-thousand transactions and deposit over $485 thousand each year. To learn more about Royal’s School $ense program visit,

About Royal Credit Union

Royal Credit Union is a federally insured credit union proudly serving over 300,000 Members in Minnesota and Wisconsin. Royal is driven by a core ideology built on a strong purpose and values. You can open an account or apply for a low-rate loan at Royal Credit Union if you live or work in 26 counties in western Wisconsin or 16 counties in Minnesota. Counties served in Wisconsin include Adams, Ashland, Bayfield, Barron, Buffalo, Burnett, Chippewa, Clark, Douglas, Dunn, Eau Claire, Jackson, Lincoln, Marathon, Pepin, Pierce, Polk, Portage, Price, Rusk, Sawyer, St. Croix, Taylor, Trempealeau, Washburn, and Wood. Counties served in Minnesota include Anoka, Carver, Chisago, Dakota, Goodhue, Hennepin, Isanti, Olmsted, Pine, Ramsey, Scott, Sherburne, Wabasha, Washington, Winona and Wright. A complete list of Member eligibility requirements is available on the Royal Credit Union website. To learn more about Royal, visit or call 800-341-9911.


Journie Rosenow
Community Engagement Coordinator
Royal Credit Union
763-515-6843 (office)
715-471-0837 (mobile)

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