SRM announces addition of banking and fintech executive Eva Trouin to its International Advisory Board

MEMPHIS, TN (September 27, 2023) — SRM (Strategic Resource Management), a trusted advisory firm serving financial institutions across North America and Europe, announced that Swedish fintech executive Eva Trouin joined the company’s International Advisory Board.

Trouin brings retail banking and fintech experience to this role, and her appointment continues SRM’s streak of adding global and diverse perspectives to the advisory board, allowing the company to elevate client service in North America, the UK, and Europe.

“Eva Trouin brings a combination of strategic and operational leadership to our advisory board that’s difficult to find,” said Brad Downs, SRM’s Chief Executive Officer. “We’re at a unique crossroads for traditional banking services and fintech collaboration, and Eva understands this space better than most. It’s an honor to have her join SRM’s diverse group of advisors at this juncture in our growth journey.”

Trouin is the former CEO of Stockholm, Sweden-based Moank Fintech Group, an investment company driving digitization and growth in European finance and payment markets. She has also served as the Head of Customer Experience and the Head of Sweden’s Private Market at Swedbank, as well as leading pan-Nordic digital bank Nordnet Bank AB, as its Sweden Country Manager, where she oversaw operations and strategic initiatives. Trouin is passionate about workforce diversity and is a board member at Feminvest, Sweden’s largest network for female entrepreneurs and investors.

“SRM has forged a reputation on putting its clients’ needs first and leveraging innovation and creative thinking to serve the industry as a whole,” noted Trouin. “The company’s impressive track record and long-term vision compelled me to accept this invitation, and I look forward to being a member of SRM’s International Advisory Board.”

About SRM

SRM (Strategic Resource Management) has helped 1,000+ financial institutions add more than $5 billion of value to their bottom line in areas such as payments, digital transformation, core processing, digital assets, and overall operating efficiency. SRM has lowered costs, created revenue opportunities, increased productivity, and provided a competitive edge for clients in an environment of constant and accelerating change. Visit for more information and follow us on LinkedIn and X (formerly Twitter) for timely and relevant insights. 


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