Support EXP celebrates Tennessee Credit Unions ranked as Forbes’ 2022 Best-in-State
CENTERVILLE, OH (July 5, 2022) — Credit union clients of Support EXP that call Tennessee home were well-represented in Forbes’ 2022 rankings of America’s Best Credit Unions in Each State. The annual Forbes list is an elite group of institutions recognized through member surveys as delivering a superior member experience (MX). Of the more than 5,000 credit unions nationwide, just 3.4% made this year’s list. Only three of the 134 credit unions in Tennessee achieved Forbes recognition this year.
Moving up from #2 in Tennessee to claim the top spot this year is Eastman Credit Union, a $7.5 billion institution based in Kingsport. ORNL Federal Credit Union of Oak Ridge, with over $3B in assets, took a big leap to the #2 spot after being unranked last year. While Eastman CU has partnered with Support EXP for many years to measure and manage its MX, ORNL FCU’s collaboration with Support EXP began more recently, amid the uncertainties of the COVID pandemic. Both clients, however, have found their own path to MX success with Support EXP’s member feedback solutions, analytics, and expert guidance.
For the fifth year, Forbes joined with market research firm Statista to survey more than 26,000 financial consumers in the U.S. about their banking relationships. Financial institutions were scored on overall member satisfaction and likelihood to recommend, as well as six sub-dimensions: Trust, Terms and Conditions, Customer Services, Branch Services, Digital Services and Financial Advice.
Year over year, Forbes recognizes Support EXP clients nationwide as “Best-in-State” in member satisfaction. These credit unions understand the essential role that dynamic MX measurement plays in keeping pace with volatile shifts in financial consumers’ expectations and mindset. Forbes’ annual survey emphasizes member satisfaction and trust, qualities essential to the credit union mission. The Forbes rankings reflect how well credit unions are living up to their members’ expectations, and inspiring loyalty in the process.
“It is very satisfying to see these results,” says Colin Anderson, CEO of ORNL FCU. “This provides some confirmation that, in large part, we do a lot of things very well. We are very appreciative and will continue to provide the best financial service experience possible for our members.” Copyright © 2022 Support EXP | 800.444.5465 | www.supportexp.com
Eastman CU’s CEO, Kelly Price, expressed similar appreciation: “We are honored to receive this designation. Our strength as a credit union lies in our organizational commitment to best serve our members and earn their loyalty. We take pride in providing members in our communities with products, services, and experiences that exceed their expectations.”
“Support EXP celebrates our clients on the 2022 Forbes Best-in-State list,” says Rhonda Sheets, founder, CEO and President of Support EXP. “This achievement reflects the commitment and determination of these organizations to be there for their members during changing times, including major shifts in members’ expectations and mindsets. We’re honored to provide the solutions and analytics that help
great credit unions like Eastman and ORNL FCU set themselves apart with member experience excellence worthy of Forbes’ ‘Best-in-Class’ status.”
With the imperative to maintain member relationships becoming more urgent in an uncertain economy, credit unions with the highest levels of member satisfaction will enjoy a definite competitive advantage. For more information about what it takes to make Forbes’ “Best-in-State” list, please visit: https://supportexp.com/forbes-2022/
About Support EXP
For 20+ years, Support EXP has researched and innovated to become the premier provider of member feedback solutions, actionable analytics, and expert guidance for the credit union industry. We specialize in helping credit unions deliver a differentiating member experience (MX) by optimizing performance with data-driven MX and EX intel. Through powerful and profoundly translated member and employee analytics, we guide credit unions to predictable outcomes.