Texas Trust Credit Union VP of Marketing to Tell How to Succeed Through Careful Listening

MANSFIELD, Texas – October 25, 2012 – Texas Trust Credit Union’s Vice President of Marketing, Amber Danford, will be the featured presenter for an upcoming Credit Union Toolbox webinar, Wednesday, November 14.

Danford will lead a one-hour webinar titled Tuning in and Taking Action: How Listening Inspired a Successful CU Marketing Campaign. She will share how Texas Trust has turned listening into a marketing strategy, which has strengthened the credit union’s membership and driven growth during an anemic economy.

The webinar, hosted by Credit Union Toolbox, is open to select credit union professionals. The one-hour webinar is scheduled for Wednesday, November 14, at 2:00 p.m. Eastern Time. Registration is required and can be completed here. Complimentary registration using the guest pass code TXTCU is available for a limited time.

“Our webinars are designed to give credit unions information and tools to improve and enhance their marketing efforts, said Hugh Kennedy, Group Publisher, Credit Union Toolbox. “Texas Trust is using a basic skill – listening – to drive its marketing efforts, which is something every credit union marketer can do. Credit unions will leave this webinar tuned in to what it takes to make a difference in their marketing efforts.”

About Credit Union Toolbox
Credit Union Toolbox drives results by delivering an easy-to-use, personalized, compliant-ready, automated marketing solution that builds brand awareness, attracts new members, engages current members and increases loan volume. Guaranteed to increase member education, satisfaction and engagement, Credit Union Toolbox is a fully integrated tool to serve members with relevant, updated, content-rich materials. For more information, visit

About Texas Trust Credit Union
Texas Trust is one of the largest credit unions in North Texas and the 21st largest in Texas. It has been operating for more than 75 years. As a full-service financial institution, Texas Trust offers checking, savings, mortgages, credit cards, CDs, Money Market accounts, IRAs, and investment and insurance services. Its business services include SBA and conventional loans, electronic payment cards, checking and money market accounts, merchant card processing, online banking, insurance, and the Employee Solutions Network. With 58,000 members and assets of more than $721 million, Texas Trust operates in Dallas, Tarrant, and Henderson counties, as well as parts of Ellis and Johnson counties. Texas Trust has eight branches located in Mansfield, Grand Prairie, Arlington, Cedar Hill, and Athens. For more information, visit Texas Trust is a federally insured financial institution. Deposits up to $250,000 are insured by the full faith of the federal government through the National Credit Union Administration (NCUA).

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