The ATM Industry Association launches new “Cash is Queen” video on social media
LONDON, UK and SIOUX FALLS, SD (January 26, 2015) — The ATM Industry Association (ATMIA) has today launched on global social media a new video about cash focused on a romantic date in a restaurant.
“We wanted to create a fun video which folks of all ages can really enjoy,” commented Mike Lee, CEO. “The scenario that plays out in the video is very plausible and shows that cash is not just king – but queen as well!”
ATMIA’s ATM Cash Council, which commissioned production of the video, looks at continuing international demand for cash in order to correct common misconceptions about cash.
“We would like to thank Networld Media Group for shooting a lively, humorous video for the whole industry to enjoy,” Lee added. “Cash will continue to play a dominant role in payments for decades to come.”
About the ATM Industry Association
The ATM Industry Association is a global non-profit trade association with over 5,000 members in 65 countries. Its mission is to promote ATM convenience, growth and usage worldwide, to protect the ATM industry’s assets, interests, good name and public trust; and to provide education, best practices, political voice and networking opportunities for member organizations. More information about ATMIA can be found on their website, www.atmia.com.