The Your Money Further® program expands to Nevada

Momentum grows as new credit union participants join the program.

WASHINGTON, DC (August 15, 2022) — Today Credit Union Awareness™ announced that the Your Money Further program is headed to Nevada. This expansion comes just 4 months after relaunching – the only resource that connects more consumers directly to credit unions.

“Since the program’s strategic expansion and the relaunch of in April 2022, we’ve seen a 416% increase in traffic year over year. This would not be possible without the help of our participating credit unions nationwide,” said Chris Lorence, executive director of CU Awareness LLC. “Thank you to our newest participants in Nevada, and the Nevada Credit Union League, for leading this game-changing program in their state.”

Your Money Further has gained national support, including the following new participants in Nevada:

Financial Horizons Credit Union

Great Basin Federal Credit Union

Silver State Schools Credit Union

WestStar Credit Union

“We are very excited to see our credit unions collaborating to bring this important program to Nevada and help consumers understand why credit unions are their best financial partner and what it really means to be a member,” said Diana Dykstra, California and Nevada Credit Union Leagues President and CEO.

Credit Union Awareness launched an expanded program strategy in 2022 that directly connects more consumers to credit unions. To date, the program has resulted in over 12 million visits to – a consumer-facing website that encourages visitors to learn more about the benefits of credit unions, and ultimately the pathways to membership.

About CU Awareness LLC

CU Awareness LLC is a wholly owned subsidiary of Credit Union National Association (CUNA). CU Awareness LLC is responsible for the administration, fundraising, and daily activities of the nation’s only paid digital media campaign designed to increase consumer consideration for credit unions, resulting in increased membership opportunities and market shareTo find your nearest credit union,


Madison Homan
CU Awareness LLC


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