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Tracy A. Fors Named Vice President of Marketing & Business Development at Wright-Patt Credit Union
Fairborn, Ohio – Wright-Patt Credit Union (WPCU) recently named Tracy A. Fors as its new Vice President of Marketing & Business Development. Fors has more than twenty years of successful marketing, business development, advertising, public relations and brand management experience. Since joining WPCU in 2007 as Director of Marketing & Business Development, Fors developed and produced the nationally-awarded Savings Race, rebranded WPCU’s image and value proposition, and increased WPCU’s name recognition in the Miami Valley by 13%, among other successful growth initiatives. She has also helped WPCU win several awards during the past few years, including the BBB of Greater Dayton’s Torch Award and awards from both national and state-level credit union leagues for innovation, political inspiration and exuding the credit union philosophy.
“We’re very excited to have Tracy join our senior leadership team,” said Doug Fecher, President and CEO. “Her experience in designing, building, and implementing creative, relevant and integrated strategic marketing solutions will help WPCU continue providing member-friendly, money-saving programs for members – ultimately helping them keep more of their hard-earned money. As the credit union prepares for future growth, Tracy’s experience and enthusiasm will be an enormous asset in helping create additional value for our members and serving their best interest.”
Fors’ is highly involved in the Miami Valley community, serving on the Ronald McDonald House Charities of the Miami Valley as a Board Trustee and is the Chair for Wright State University’s Raj Soin College of Business Consumer Marketing Insight Advisory Board. She has served on the YWCA Women of Influence Committee. She has also overseen efforts that have led to WPCU raising more than $200,000 for local community organizations.
“I’m honored to serve our 240,000 members as part of Wright-Patt Credit Union’s senior leadership team,” said Fors. “As a member-owned cooperative, my goal is to create even more ways of helping to put more money back into the pockets of hard-working, Main Street residents in the communities we serve.”
In addition to receiving her Bachelor’s Degree from Michigan State University, Fors recently achieved a Master’s Certificate from the University of Dayton’s Emerging Leader program. She is married with three sons and lives in Beavercreek.
About Wright-Patt Credit Union
Established in 1932, Wright-Patt Credit Union is a member-owned, not-for-profit financial cooperative proudly serving the Miami Valley with over 235,000 members and $2.5 billion in assets. As a cooperative, Wright-Patt Credit Union joins members together, pooling financial resources to meet the needs of all. The pooled resources provide the capital to run a strong and efficient operation. Wright-Patt Credit Union is headquartered in Fairborn, Ohio, and has 24 Member Centers throughout Southwest Ohio. Wright-Patt Credit Union’s mission is to help people through life by allowing members to achieve a greater degree of economic independence. Visit Wright-Patt Credit Union’s website at www.wpcu.coop for more information.