Tropical Financial Credit Union adds Chief Experience Officer to Executive Team

MIRAMAR, FL (April 29, 2019) — Tropical Financial Credit Union, one of South Florida’s largest not-for-profit credit unions, announced that Amy McGraw has been promoted to Chief Experience Officer, in addition to her role as the Vice President of Marketing.

McGraw has been an executive with the financial institution for eight years. As the vice president of marketing, she oversees all marketing and communications activities. During her time at Tropical Financial, she has created several memorable and award-winning campaigns and has played a significant role in growing the credit union regionally.

Her added role of Chief Experience Officer will include a number of new responsibilities to help shape the member experience. She will work to ensure the department is unified in providing a seamless, high-quality experience for members to leave them with a lasting positive impact. McGraw will also direct member and product research, traditional and digital marketing efforts, public relations and community involvement activities.

“Amy has been an invaluable resource to the Tropical Financial team,” said Rich Helber, president/CEO of Tropical Financial Credit Union. “She is always working on new ideas and ways to enhance the changing landscape of banking to make sure our customers are always having a great experience.”

McGraw graduated from Michigan State with a Bachelor of Arts degree in Telecommunications and is currently working toward her Masters in Digital Strategic Communication.

Amy McGraw

About Tropical Financial Credit Union

Based in Miramar, Florida, Tropical Financial Credit Union is a member-owned not-for-profit financial institution whose deposits are federally insured. Anyone who lives or works in Miami-Dade, Broward, Palm Beach, Martin, St. Lucie, Lee, Collier, Hendry, and Sarasota counties is eligible to become a member.  Tropical Financial Credit Union was formed in 1935 by employees of the former Southern Bell with just a few hundred dollars. Today, it has grown to nearly $1.0 billion in assets. For more information, visit


Lauren Berger


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