TruWest® Credit Union launches TruVoiceID powered by IllumaLabs

SCOTTSDALE, AZ (December 2, 2020) — TruWest Credit Union is excited to launch TruVoiceID to streamline member authentication, enhance security, and improve operational efficiency in TruWest contact centers. TruVoiceID is powered by Illuma Shield, a frictionless voice authentication and fraud prevention platform from Illuma Labs, the leading provider of voice authentication and fraud prevention solutions for credit unions.

“Rarely does a technology solution improve both security and convenience. Illuma Shield helps our credit union reduce friction on each phone call by verifying our member’s identity in seconds,” said TruWest CIO Chris Kearney.

TruWest is constantly innovating with new technologies to create value for its members, employees and communities. TruVoiceID, powered by Illuma Shield, uses signal processing, machine learning and artificial intelligence to provide faster, more accurate, and frictionless authentication compared to the use of PINs, passwords and personal questions. The technology runs passively in the background of each call, creating an easier authentication experience for the member, while also reducing call durations and enhancing security against fraudsters.

“We have enjoyed working with the innovative team at TruWest to bring TruVoiceID to market, and we are excited to help keep TruWestmembers connected to their money in a safe, secure, and convenient manner,” said Illuma Labs Founder and CEO Milind Borkar.

About TruWest Credit Union

TruWest® Credit Union is headquartered in Tempe, Ariz., and operates as a cooperative providing its members with a lifetime of quality financial services and a culture of caring for its members, employees and communities. TruWest is a strong and sound financial institution with more than 90,000 members and assets totaling more than $1.8 billion. TruWest® Credit Union has 11 branch locations – eight in metro Phoenix and three in Austin, Texas. For more information, visit

About Illuma Labs

Illuma Labs is a credit union service organization headquartered in Plano, Texas,and delivers real-time voice authentication and fraud prevention solutions for credit unions. The flagship product, Illuma Shield, replaces traditional knowledge-based authentication practices with an effortless and secure voice biometric solution. The net result is an elevated member experience, enhanced security, and improved operational efficiency. For more information, visit

Contact Information: Milind Borkar, CEO,, (972) 217-7106


Jennifer Howard
Account Manager
evolve pr and marketing
c: 480.438.1602

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