DALLAS, TX (July 10, 2026) |
Jennifer Webb and Sam Lanham recently joined the On The Mark Strategies team, expanding its ability to provide both strategic and creative expertise to its clients. Webb enters the company with 18 years of experience in the credit union industry – most recently as Vice President and Community Development Officer at UP Federal Credit Union in Arkansas. She will provide strategic planning sessions and leadership development to clients. Lanham was the Marketing Communications Coordinator at Southwest Louisiana Credit Union before joining On The Mark Strategies. With her background in social media and brand messaging, the consultancy’s marketing partners will realize great results from her added support.
“The team’s growth is vital for the success of those we serve,” On The Mark Strategies CEO Mark Arnold said. “Jennifer is a strategic superstar, and Sam’s support allows the creative team to continue reaching that next level of results for clients. These additions represent yet another influx of A-players.”
Webb holds multiple credit union certifications and worked nearly every side of the business prior to assuming a prominent leadership role at her credit union. “I was an On The Mark Strategies strategic planning client, and that experience inspired me to step outside my comfort zone and serve more organizations than my own,” Webb said. “There’s an urgent need for strategic insight, and now we have more experts than ever before to provide it.”
Lanham brings a successful marketing background from her credit union, where they won three Diamond Awards in 2025. She said, “Joining On The Mark Strategies is change of pace for me, but one I’m looking forward to. Going from serving one credit union to serving many clients is going to be a rewarding step forward.”
Webb will serve as the new Director of Strategic Consulting. Lanham will be the new Account Coordinator. For more information about On The Mark Strategies, visit onthemarkstrategies.com or call 972-445-9177.