TwoScore, a boutique strategic marketing firm for credit unions, has developed two complete marketing campaigns for credit unions to sensitively promote auto loan refinances and mortgages during the COVID-19 pandemic. The campaigns include interior and exterior print pieces, social media and newsletter content, digital pieces such as web banners and email blasts, a campaign overview for employees, and more.
“This situation rapidly evolved, which means it quickly changed the way in which credit unions needed to effectively communicate with members,” says TwoScore President and founder, Amanda Thomas. "Marketing should continue, not halt, so that credit unions can show members they remain ready to lend a hand. We developed these campaigns as a way for credit unions to quickly pivot their messaging to be sensitive to member needs today while also being sensitive to social distancing guidelines for taking action. It takes a lot of time to create a new campaign from scratch, and our goal with these offerings is to help ease that burden for credit unions across the country.”
The two new campaigns are the latest additions to the TwoStore, which is TwoScore’s new made-to-order communications platform. They are currently being offered to credit unions of all sizes at an 85% discount from the standard marketing campaign cost.
To purchase either or both campaigns, please visit twoscore.com/thetwostore.