United Federal Credit Union names Lisa Frohnapfel Market Vice President in Michigan

ST. JOSEPH, MI (March 31, 2020) — United Federal Credit Union (United) is pleased to introduce Lisa Frohnapfel as Market Vice President in Michigan. She brings 27 years of financial management experience to the team. 

In her new role with United, Frohnapfel will lead the Michigan team in driving sales, service, and business development initiatives to achieve market growth, and will also lead the United Investment Planning program.

“Lisa understands the community impact and value of credit unions,” said James Knight, United’s Chief Sales and Service Officer. “She has a proven track record of collaborating across business lines to exceed service and sales goals while growing and strengthening community relationships. We are excited to welcome her to our team and know our employees and members in Michigan will benefit from her leadership.”

Prior to joining United, Frohnapfel served positions within the credit union industry including Director of Branch Operations, Vice President of Operations, and most recently President/CEO of United Bay Community Credit Union in Michigan.

She holds a Master of Science degree with leadership and change management focus from Cornerstone University in Grand Rapids, Michigan, and a Bachelor of Science degree in business management and leadership from Davenport University in Kalamazoo, Michigan.

The role of Market Vice President was previously held by Emily Szymkiewicz who recently accepted the position of Vice President of Retail Operations at United.

Lisa Frohnapfel, Market Vice President in Michigan

About United Federal Credit Union

United Federal Credit Union has served its Members since 1949 by helping them to build a sound financial future. United consists of more than 194,000 Member/owners worldwide and manages assets in excess of $4 billion. Its corporate office and main branch are in St. Joseph, Mich., with additional branches in Arkansas, Indiana, Michigan, Nevada, North Carolina, Ohio, and Pennsylvania. Federally insured by NCUA. Equal opportunity lender. Equal housing lender. For more information visit


Matt Orlando
Phone: (888) 982-1400 ext. 1473
United Federal Credit Union
150 Hilltop Road, St. Joseph, Michigan, 49085

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