United Heritage Credit Union Announces New Chief Operations Officer
AUSTIN, TX (January 6, 2023) — United Heritage Credit Union is pleased to announce the appointment of Samantha Hess to the position of Chief Operations Officer. In this role, Samantha will oversee all aspects of UHCU’s Operations department which now includes branch operations, contact center, digital and payment services, education, facilities, and project management.
Samantha has 18 years of financial institution experience and has been with United Heritage for 13 years, most recently in the role of Vice President of Digital Operations & Services. Throughout her tenure, she has demonstrated a deep understanding of the Credit Union’s values and goals, utilizing her extensive and diverse experience to drive positive change at United Heritage. She holds a BBA in Finance from Texas State University and an MBA from Texas A&M University – Central Texas.
“We are confident that Samantha’s knowledge and leadership will play a pivotal role in the future success of the Credit Union,” said Michael Ver Schuur, UHCU’s Executive Vice President and CSO. “Ultimately, we strive to deliver excellence in service across all of our service channels for our members, and she will ensure that our operations continue to improve as the Credit Union reaches new goals and milestones.”
As COO, Samantha will play a key role in developing strategic operational objectives and bringing about changes that will lead UHCU to exceptional growth in both assets and members while upholding our core values and emphasizing the Credit Union philosophy of “People Helping People.”
“I am excited to step into this new role and join the executive leadership team in leading the Credit Union,” said Samantha. “This is a new chapter for our organization and I look forward to enhancing the value we provide to our members day in and day out.”
About United Heritage Credit Union
Founded in 2003, the United Heritage Charity Foundation was developed as a 501(c)(3) to improve the lives of others in its local communities. The Charity Foundation’s goals are to support organizations in initiatives that make Central and East Texas a better place to live, work, and attend school. The United Heritage Charity Foundation’s areas of focus include family support services, healthcare, military & veteran assistance, and education. For more information visit, uhcf.org. The United Heritage Charity Foundation is the philanthropic arm of the United Heritage Credit Union and has distributed over $2 million since its inception.
