Vancity earns spot on latest corporate social responsibility list by Maclean’s
Credit union receives four national honours in last two weeks.
VANCOUVER, BC (June 9, 2014) — Vancity has earned a spot on Maclean’s 50 Most Socially Responsible Corporations in Canada list for the third consecutive year based on its environmental, social and governance performance.
Vancity was highlighted for being Canada’s first financial institution to determine its impact on “people, planet and profit” via non-financial metrics, such as membership resilience and client well-being, alongside financial metrics, as well as for supporting farmers’ markets through its granting program.
Vancity has also earned two achievement in marketing awards from the Marketing Association for Credit Unions, which recognizes the best achievements in credit union marketing, advertising and communications.
Vancity received a gold excellence award in the outdoor category for its penny super board, a unique advertisement that created impact not only with its message but also in the way it was created. Constructed from retired pennies, the project created jobs for six people at Starworks, a social enterprise focused on creating employment opportunities for people with disabilities.
The credit union received a runner-up award in the image enhancement category for its employee attraction and orientation immersion program. This initiative redesigned how the credit union attracts and orients new employees, including the creation of a new five-day orientation immersion program for all new and existing employees.
This comes on the heels of Vancity ranking highest of any financial institution and second overall on the Corporate Knights list of Canada’s Best 50 Corporate Citizens.
Vancity is a values-based financial co-operative serving the needs of its more than 501,000 member-owners and their communities through 57 branches in Metro Vancouver, the Fraser Valley, Victoria and Squamish. As Canada’s largest community credit union, Vancity uses its $17.5 billion in assets to help improve the financial well-being of its members while at the same time helping to develop healthy communities that are socially, economically and environmentally sustainable.