SANTA ROSA, CALIF. (April 18, 2023) — Union Credit, the first marketplace for credit unions to make firm, one-click credit offers at the point of purchase, announced today their partnership with Way.com. The nation’s largest auto super-app now provides its 6.5 million drivers with access to healthy financing options from local credit unions.
Way.com’s large and diverse user base enables Union Credit, a fintech startup, to support its mission to make healthy financial opportunities more widely available by bringing credit unions into new markets. Car owners can connect with local credit union lenders that have competitive auto refinancing on the Way.com site. The pre-approved, locally sourced opportunities support the super-app with additional resources for competitive financial opportunities.
Credit unions gain new, credit-worthy members from outside their member base, while Way.com benefits from offering its customers local, advantageous, and competitive offers that meet their needs and interests. And, consumers who use Way.com gain visibility into their purchasing power, opening new opportunities for better auto financing.
Steven Gordon, senior director of finance and partnerships at Way.com, said, “This partnership aligns perfectly with our commitment to make car ownership affordable for all Americans, particularly during times of economic uncertainty. It’s important and timely to expand access to a wider range of credit options when many are facing the effects of inflation and financial strain. With Union Credit, we empower drivers with the knowledge they need to make informed and responsible financial choices without the guesswork.”
Once Way.com users select a local credit union for financing, additional options are available to further support their financial needs, including insurance and warranty offers. These added possibilities allow credit unions to establish long-lasting relationships with their new members.
Dave Buerger, CEO of Union Credit, said “The automotive market is ripe for disruption, and our partnership with Way.com provides access to trust-worthy, competitive credit unions for millions of drivers. Pre-approved, one-click offers give consumers the data that they need to know if they are in the best position financially, which is of growing importance in a quickly changing economy. This partnership provides another way that Way.com drivers can save while giving credit unions more visibility to emerging markets.”
Union Credit provides consumers with firm, one-click credit offers embedded within their daily activities. The marketplace helps credit unions break into new markets digitally with access to the front end of purchase and financing experiences. Merchants embedding Union Credit benefit from providing customers with local, competitive, and advantageous offers that are in the buyer’s best interest. Visit our website and follow us on LinkedIn to learn more.
Samantha Wheeler
Account Associate
William Mills Agency
C (205) 789-8136
300 W. Wieuca Road | A-300 | Atlanta, GA 30342
samantha@williammills.com | www.williammills.com
