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We want to “C U” in a T for the Movement
Financial Center and I.C. Ink unveil 2014 CU T’s web store
STOCKTON, CA (September 2, 2014) – Stockton, Calif. based Financial Center Credit Union, in partnership with I.C. Ink, recently launched CU T’s, a line of hipster t-shirts created to help raise awareness and funds for the California Credit Union League Political Action Committee. – www.icink.com/stores/CUT.
Credit Union executives, staff, volunteers and members alike can visit the online store starting today to see and order the three trendy designs to add to their CU T’s collection. Each shirt is going for just $12 plus tax and shipping, with $6 of each t-shirt purchase being donated to the CCUL-PAC. Shirts ordered by September 19 will be delivered in time for International Credit Union Day, October 16.
CU T’s was launched in 2012 through collaboration between Financial Center Credit Union and I.C. Ink. For countless years, FCCU had created a t-shirt in celebration of International Credit Union Day. The sometimes edgy but always fun shirts were favorites of the staff and volunteers who purchased them annually, with all proceeds going to support the CCUL-PAC.Financial Center has had a long tradition of supporting the political endeavors of the CCUL with donations from 100 percent of the volunteers and managers. But they found that sometimes it was more difficult to get the same participation from frontline staff; when the t-shirts were introduced, the credit union saw more than 90 percent participation from staff.
“It’s important for everyone in the industry – from the executives down to the frontline staff – to get behind the credit union movement,” said Duffy. “Most people don’t want to be lectured about the merits of the cooperative structure. By doing something creative and fun, it makes it easier for staff and members to take note of the message.”
For a preview of the designs, see images on next page.
With each CU T t-shirt purchased, a portion of the proceeds is donated to the California Credit Union League Political Action Committee (CCUL-PAC). Donations to the CCUL-PAC are not tax deductible under state or federal law.
About Financial Center Credit Union
Founded in 1954, Financial Center Credit Union serves more than 32,000 members, with $320,000,000 in assets, and five branches in the county. Financial Center serves employees of the San Joaquin County, City of Stockton, City of Manteca, and employees of numerous other sponsoring groups throughout California.
About I.C. Ink
Founded in 1997, I.C. Ink and its divisions provide printing, promotional products, signage, embroidery and screen printing to customers throughout the United States. With their own production capabilities, I.C. Ink is able to provide premier products and service to fulfill the unique needs of their financial clients.