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Weber Marketing Group Executives to Teach CUES School of Strategic Marketing

Barbara Gering
Weber Marketing Group
206-826-0314
bgering@webermarketing.com

SEATTLE, Wash., June 20, 2012 — Weber Marketing Group, an international branding and strategic consulting agency focused on the financial industry, announced today that President Mark Weber and Vice President of Marketing Randy Schultz will be among the faculty at the Credit Union Executives Society’s (CUES) School of Strategic Marketing™ July 16–18 in Seattle, Wash.

Designed for credit union marketing executives, Weber and Schultz will share insights into the key elements in strategy-focused marketing and data-driven decision making. Topics to be covered include:

What are the emerging impact drivers of profitable member growth and revenue? Where does social media fit in the mix?
Is there bad market research? What are the most effective uses of market research in building a solid strategy and improving marketing results?
How can marketing help engineer positive cultural transformation that enhances the overall brand experience for staff and members?
What does the 21st century CMO look like to CEOs – and how do I get there?
How can marketing integrate into long-range market analysis, branch planning, business development and new technologies to drive growth?

Weber is the CEO of Weber Marketing Group and is one of North America’s top branding, strategic marketing and branch retail specialists in the financial services industry. He has been involved in consumer marketing for over 28 years and his agency has consulted with over 30 of North America’s top 150 credit unions and regional community banks. Schultz is the vice president of marketing for Weber Marketing Group and has more than 30 years of financial marketing experience. He now acts as a mentor to others, sharing his knowledge of the industry and how to reach target markets.

For more information, contact CUES at 800-252-2664 or 608-271-2664, ext. 340 or via email at cues@cues.org.

About Weber Marketing Group
Based in Seattle, Wash., Weber Marketing Group is a strategic branding and marketing consulting agency focused on the financial industry across North America. The agency specializes in helping clients solve competitive growth challenges with breakthrough, innovative brands, names, retail environments, and multimedia design. Weber Marketing Group’s experienced team of highly-skilled marketing professionals has created hundreds of award-winning brands and thousands of branch environments. The agency was founded in 1988 by Mark Weber—a nationally recognized marketing leader in the financial and clean technology industries.