Webinar for credit card issuers to teach ins and outs of data-driven credit line management strategies
NEW YORK, NY (May 22, 2019) — Several economic indicators point to a strong second half of the year for the credit card market. A durable labor market with increasing wages, rising home and stock values, higher levels of consumer confidence and greater access to credit all hint at a positive near-term for community credit card issuers. To help credit unions and community banks make the most of the market, EXL Analytics is planning a 45-minute webinar on the competitive power of highly targeted credit line management strategies.
A large number of Americans have super-high credit scores today. Approximately 20 percent of the U.S. consumer market boasts scores above 800. As competition for wallet share within this segment becomes more intense, community issuers are challenged to differentiate their cards. Personalized credit line increases
can be an effective way to achieve that differentiation.
Cardholders in several segments rightly perceive a credit line increase as recognition of their loyalty, and many respond in the form of increased activity. Of course, credit line increase strategies must also align with the issuer’s portfolio growth and sustainability goals, being cognizant of potential risks. Predictive models built from robust pools of historical and transactional behavior can be a great ally in striking a balance between
what’s good for the member and the issuer.
EXL data scientists and credit card portfolio experts activate these models to help issuers identify and target the right cardholders for the right credit line increases. They also help architect optimal line amounts, campaign timing and marketing messaging to achieve the optimal level of cardholder engagement. Credit union and community bank leaders interested in learning more about how this works, are encouraged to attend a webinar on May 30, 2019, at 12.30 p.m. eastern. Online registration is open now at http://bit.ly/2wcVzbQ , and a recording will be made available to registered individuals who are unable to attend the webinar live.
About EXL Analytics
EXL (NASDAQ: EXLS) is a leading operations management and analytics company that designs and enables agile, customer-centric operating models to help clients improve their revenue growth and profitability. Our delivery model provides market-leading business outcomes using EXL’s proprietary Business EXLerator Framework®, cutting-edge analytics, digital transformation and domain expertise. At EXL, we look deeper to help companies improve global operations, enhance data-driven insights, increase customer satisfaction, and manage risk and compliance. EXL serves the insurance, healthcare, banking and financial services, utilities, travel, transportation and logistics industries. Headquartered in New York, New York, EXL has more than 31,000 professionals in locations throughout the United States, Europe, Asia (primarily India and Philippines), South America, Australia and South Africa.
