Palm Desert, CA (October 30, 2025) |
This week, California’s Credit Unions and Nevada’s Credit Unions’ REACH 2025 conference — the industry’s annual gathering for credit union leaders and partners from California, Nevada, and the United States — is held from October 27-30 at JW Marriott Desert Springs in Palm Desert, CA.
Please feel free to use the following Wednesday, Tuesday, and Monday recap stories in your news coverage of REACH 2025 as needed:
Wednesday
- Embracing Autonomous Lending and Battling Deepfake Fraud
- Lay Urges CUs to Prioritize ‘Heart of Change’ Over AI Hype
- Brinkman Challenges CUs to Create Cultural Movements
Tuesday
- Kinecta’s Latrice McGlothin Wins ‘The PITCH’ at REACH 2025
- Survey Results: Credit Unions Showcase Amazing Social Impact
- Davidson Challenges CUs: Translate Resilience into Strategy
- REACHTalks: Gen Z, Agility, and the Culture of CU Success
- ‘Built to Last’ Panel Urges AI to Deepen, Not Deter, Connection
- Celebrating a Year of Victories & Cooperative CU Strength
- ‘Belonging Builds Power’: Discussion on Diversity & Leadership
Monday
- RMJ Gala Celebrates Record-Setting Year at Desert White House
- CU Leaders Tee Off for a Great Cause at REACH Golf 2025
You can check the REACH News Site for daily updates. Photos, comments, and memories will be shared through LinkedIn at #CUatREACH. Thank you for your consideration and news coverage of this year’s conference.
