WESTconsin Credit Union announces retirement of Greg Lentz; selection of Lora Benrud as next Chief Executive Officer

WESTERN, WI (February 13, 2014)—After 40 years of dedicated service to WESTconsin Credit Union members and employees, Chief Executive Officer, Greg Lentz, has recently announced his retirement effective July 31, 2014. Lentz has held this position since 1993 when he was appointed by the Board of Directors to succeed Robert Wilson. He is the third Chief Executive Officer in the company’s 75-year history.

Lentz began his career at Menomonie Farmers Credit Union in 1974 as a loan officer. He also served members in the credit union’s accounting area and as Vice President before being named Chief Executive Officer in 1993. Under his leadership, WESTconsin Credit Union has grown to over $872 million in assets and over 73,000 members from $129 million and 31,536 at the end of 1993.

“It has been my privilege to work with so many wonderful people over the years,” Lentz stated. “Early in my career, it was such a joy to serve our members and help them achieve their financial dreams. When I moved into management, I missed the everyday contact with members; however our goal was still the same, to help our members achieve financial success. With the great board and staff we have, the strong financial position WESTconsin is in, and the excellent leadership team we have in place to move our credit union forward, it is the right time for me to say thank you and retire,” he added.

In his retirement, Lentz will be spending more time with his family, especially three grandchildren. He is also planning to continue with his favorite hobbies including gardening and the outdoors, collecting antique farm tools and equipment, and woodworking in his workshop. Lentz can be reached at (715) 235-3403 ext. 7728 or

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