WESTconsin CU Implements prime+ from Prime Alliance Solutions, Inc.

Dan Green
EVP, CU Solutions
Prime Alliance Solutions, Inc.
7701 York Ave South / Suite 250
Edina, MN 55435

EDINA, MN.WESTconsin is the latest credit union to choose Prime Alliance’s prime+, the first cloud-based mortgage technology that enables credit unions to consolidate multiple inefficient lending platforms to one system. “We are excited to be working with WESTconsin Credit Union,one of northwestern Wisconsin’s most-respected mortgage lenders,” said Dan Green, EVP, Credit Union Solutions for Prime Alliance. “We are looking forward to a long partnership, one that helps put more members in homes, more comfortably and more affordably.

“We chose the prime+ platform for three reasons,” George Brewe, WESTconsin’s VP of mortgage lending said. “Open access for our members and our mortgage team is the first.

Before Prime Alliance, our team could only originate and process loans while at the credit union, and on-line member access was extremely limited. With Prime Alliance, members originate their own loan at their convenience. Our loan officers each have their own personalized websites, too. It has never been easier to close a mortgage loan with WESTconsin Credit Union,” Brewe said.

“Anytime anywhere accessibility delivers the member experience Prime Alliance is known for,” said Green. “Getting members through the financing process quickly means they move into their new homes sooner, or reduce their mortgage payments earlier. prime+ makes it happen nationwide thousands of times a day.”

“Gaining operational efficiency was an absolute necessity,” said Brewe. “After just three weeks, prime+ is saving days, if not weeks, on mortgage disclosures alone. We transitioned quickly from a completely paper-bound process to one that is fully paperless and totally digital up until closing. The dollars saved and the productivity gained make WESTconsin a very attractive,competitive lender to buyers and refinancers alike in northwestern Wisconsin.”

Prime Alliance credit unions are some of the most efficient and lowest cost lenders in the industry. “Our prime+ one-system encompasses the entire mortgage process and produces decisive, differentiating results,” Green said. We have been tracking lending costs and productivity for many years for the sole purpose of helping our credit unions deliver the best value in housing finance to their members and to their communities.”

“For the first time we are managing our mortgage program with real-time information. We know exactly who has applied, how often and when we’ve been in contact and the status of every member’s loan. Although we have only used prime+ for four weeks, we can already see we will be closing more loans and doing so more quickly and accurately than ever before. We provide the best mortgage experience in northwestern Wisconsin,” said Brewe.

About WESTconsin Credit Union
WESTconsin Credit Union has been serving members since 1939, and membership is open to anyone who lives or works in the Wisconsin counties of Barron, Buffalo, Burnett, Chippewa, Dunn, Eau Claire, Pepin, Pierce, Polk, Rusk, St. Croix, Sawyer, Trempealeau and Washburn, or the Minnesota counties of Chisago, Dakota, Goodhue and Washington. Credit unions are financial institutions owned by their accountholders, and member funds are federally insured by the National Credit Union Administration (NCUA) up to at least $250,000.

About Prime Alliance Solutions, Inc.
Prime Alliance Solutions, Inc., is the largest and leading credit union service organization concentrating on credit union home lending. Prime Alliance’s prime+ technology is the first and only system that enables fully paperless, completely electronic mortgage lending. Today, more than 30% of all credit union mortgages are originated on prime+. In addition to its unique technologies, the Company offers a full family of real estate solutions, including online applications, loan origination software, loan servicing, closing and settlement services and real estate services. With its acquisition of Dexma, Inc., in 2010, Prime Alliance also serves community banks and large mortgage lenders with custom lending solutions. Visit the company’s website at

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