Workers Credit Union promotes Caroline Santangelo to Senior Vice President of Marketing and Product Performance
LITTLETON, MA (September 6, 2022) — Workers Credit Union is pleased to announce that Caroline Santangelo has been promoted to Senior Vice President of Marketing and Product Performance. In addition to her current duties of raising awareness for the credit union and its financial wellness services, Santangelo will drive the performance of products by furthering the credit union’s understanding of member wants and needs and strengthening member relationships and engagement.
“During her tenure at Workers Credit Union, Caroline has been the champion of the Workers brand experience – never ceasing to advocate and give voice to our members,” said Elizabeth Hayes, Chief Member Experience officer at Workers Credit Union. “Her initiative, intellect and passion have established Workers Credit Union as the leader in financial wellness and innovation. As we expand and refine our services, there is no one better to position us for success and tell our story than Caroline. We are proud of all that she has already achieved, and we look forward to more growth with her on our team.”
In her previous role as vice president of marketing, Santangelo helped bring significant local and national attention to the credit union’s financial wellness program, the Workers Way. Under her leadership, Workers Credit Union reached millions of people, landed headlines in national and business outlets, and won numerous leadership, product and marketing awards including 11 Credit Union National Association Diamond Awards and two Telly Awards. She was recently named a CUNA “Rock Star of the Year”.
“The Workers Way is about helping people achieve their dreams. Every day I see the huge positive impact we have in our members lives. It’s a privilege to do this work,” Santangelo said. “There are exciting changes happening at the credit union in the coming months that I look forward to sharing soon.”
Prior to joining Workers Credit Union, Santangelo held marketing and analytical leadership roles at Liberty Mutual Insurance, WGBH, and Arkwright Mutual Insurance Company. She earned her MBA from Boston University and her bachelor’s in business from Binghamton University. Santangelo lives in Sudbury.
About Workers Credit Union
Workers Credit Union, a member-owned and member-focused $2.4 billion credit union, is building the financial wellness of its more than 120,000 members through coaching, products and support that empowers them to build a better life for themselves and their families. Headquartered in Littleton, MA, Workers Credit Union has been serving communities in Massachusetts for more than 100 years. Workers Credit Union recently adopted a national charter that enables it to serve a broader set of members wherever they live. Workers Credit Union is a Community Development Financial Institution and Low-Income Designated Credit Union.