Olympia, WA (July 9, 2025) |
Washington State Employees Credit Union (WSECU) and Goodbuy have launched a strategic proof of concept (POC) to explore how values-based member perks can deepen engagement and deliver real value to small businesses across Washington.
This partnership leverages Goodbuy’s digital marketplace to help members shop in alignment with their values—offering exclusive discounts from independent, mission-aligned retailers. But the impact doesn’t stop at the member experience: the POC also aims to demonstrate how credit unions can become a powerful new customer acquisition channel for the small businesses they serve.
“Credit unions have a unique opportunity to play matchmaker between their members and their business account holders,” said Cara Oppenheimer, CEO and co-founder of Goodbuy. “With Goodbuy, WSECU can offer its members meaningful perks
and give local businesses something they rarely get: guaranteed visibility and a reason for members to show up and shop.”
The Olympia-based POC involves ~50 WSECU members and 5–10 local businesses. Participants will test early features of the Goodbuy platform, with learnings focused on member desirability and business impact. Early indicators from separate small business surveys suggest that access to a large, values-aligned member base could be a meaningful differentiator for small businesses—and a compelling reason to switch their banking to a CU.
“At WSECU, we’re always exploring how to live our values in new and meaningful ways,” said Scott Daukas, Chief Strategy & Innovation Officer at WSECU. “This proof of concept gives us a way to support small businesses, deliver fresh value to members, and deepen our role in the local economy.” (Pending approval)
Goodbuy’s selection as the 2024 NACUSO “Next Big Idea” winner and recent acceptance into Velera’s fintech engagement program underscores its growing traction in the credit union space.
For more information, visit trygoodbuy.com or follow Goodbuy on LinkedIn.
