Xtend promotes staff members to new vice president roles

GRAND RAPIDS, MI (January 6, 2020) — Xtend, a Grand Rapids-based CUSO, recently announced the creation of two new positions for the organization: Vice President of Accounting and Vice President of Business Development. Danielle O’Connor, an eleven-year veteran of the CUSO, has been promoted to the role of VP of Accounting. O’Connor started her career at Xtend as a bookkeeper and has become an expert and leader in the daily work. In 2012 she was promoted to assistant manager, creating measurable changes to the processing of 5300 Call Reports for Xtend’s clients. In 2015 she was promoted to Manager of Bookkeeping.

“Danielle has been a great asset to our organization,” said Xtend CEO Liz Winninger. “Dani has earned respect from clients and partners for her hard work and by leading her team by example daily. I am looking forward to continuing to watch Dani build new services for our clients and further develop her skillset.”

To fill the position of Vice President of Business Development, Winninger selected Xtend’s Contact Center Manager, Jason Conrad. In the one year he’s spent in that role, the Contact Center saw its highest volumes of phone calls, clients, and revenue in the CUSO’s history.

“Jason was a great fit for Xtend,” said Winninger. “That is apparent in what he has helped the team accomplish and maintain in a short period of time. This new role is vital for the growth and strategy of Xtend, and we’re excited to see him continue to drive the success of the organization forward.”

Xtend is searching for a bookkeeping manager and contact center manager to backfill the positions. For inquiries, contact

About Xtend, Inc.

Xtend, Inc. is a 100% credit union-owned CUSO formed in 2002 with headquarters in Grand Rapids, Michigan. Xtend provides a wide array of managerial, operational, marketing, technical planning and consulting services for credit unions of all sizes. In short, Xtend is an aggregation point for shared resources that allows credit unions to deliver products and services more cost-effectively. Their strategic offerings include bookkeeping services, member contact services, back-office mortgage services, partnered liquidity opportunities, shared branching, and payment processing services. Xtend provides services for over 250 credit unions representing more than 1.2 million members and $13B in assets. The CUSO is currently owned by 90 credit union industry partners. For more information,  visit


Liz Winninger
800-327-3478 ext. 517 |

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