Y-12 Federal Credit Union receives national recognition by winning CUNA’s Diamond Award

OAK RIDGE, TN (April 6, 2023) — Representatives from Y-12 Federal Credit Union (Y-12 FCU) returned last week from the 2023 Credit Union National Association’s (CUNA) Marketing and Business Development Council Conference with one of the industry’s top designations, a Diamond Award, in hand. Caroline Gemmell and Alicia Strange attended this year’s annual meeting in Orlando to accept the Direct Mail Campaign award on behalf of the Credit Union.

“It was an honor to hear our name called during the awards gala. Our team works incredibly hard to deliver our best work through collaborative efforts and creativity. We collectively embrace this achievement and will continue to deliver creative campaigns that empower members to live their best financial lives,” said Director of Marketing Caroline Gemmell.

The CUNA Councils describe Diamond Awards as the most prestigious annual credit union marketing competition The awards are designated annually to credit unions that exemplify the highest degree of creativity and successful marketplace results. The 2023 Diamond Awards consisted of 36 categories and hundreds of entries from credit unions across the nation. Y-12 FCU’s Diamond Award was in the direct mail single or series category.

“Each marketing project from inception to execution begins with a member-centric approach. As a result, each team member brings unique abilities to the table, and this award is the evidence of teamwork in action and those abilities blending to create powerful campaigns,” said Vice President of Marketing Amber Price. “I am so proud.”


About Y-12 Federal Credit Union

Y-12 Credit Union is a full-service financial institution headquartered in Oak Ridge, TN, with 16 branches located in Anderson, Blount, Campbell, Knox, Roane, Loudon, Union, and Sevier counties serving over 114,000 members. Membership is open to businesses and individuals including immediate family members that live, work, worship, or attend school within our eight-county service area. Membership may also be obtained for individuals who join the Y-12 FCU Gives Foundation. For more information about Y-12 Credit Union, visit


Alicia Strange

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