Sumner, WA (March 2, 2026) |
Your Credit Union Partner (YCUP) today announced the launch of its refreshed brand identity and new website, marking a significant milestone in its continued mission to serve as a strategic, financial, and operational lifeline to smaller and mid-sized credit unions across the United States and abroad.
Founded in 2011 by Scott Butterfield, Your Credit Union Partner was built with a clear and unwavering focus: serving smaller and mid-sized credit unions. With roots deeply embedded in community-based financial institutions, Scott established YCUP to ensure that smaller credit unions — often overlooked in a consolidating industry — had access to the strategic guidance, grant and capital resources, and field of membership expertise necessary to survive and thrive.
Today, alongside dedicated leaders including Alison Carr and Tom Sakash, the organization continues that mission with intentionality and scale.
“Smaller credit unions are not an afterthought for us — they are our focus,” said Scott Butterfield. “They serve as financial lifelines in their communities, especially for individuals who often lack access to traditional financial services. Our role is to strengthen them, protect them, and help them thrive.”
The refreshed brand prominently features the symbolism of the umbrella — representing protection, stability, and shelter during hard times. It reflects YCUP’s commitment to helping credit unions stay rooted in their original purpose: serving as safe havens for members facing financial distress and economic uncertainty.
The rebrand was developed in partnership with the team at Your Marketing Co. (YMC), whose creativity and strategic insight helped bring the organization’s identity into sharper focus.
“The YMC team captured the essence of who we are,” said Butterfield. “They understood our heart for serving credit unions, more specifically smaller credit unions, and share our values around supporting institutions that serve as anchors in their communities. Their work reflects not just what we do, but why we do it.”
A National Reach with a Focused Mission
Your Credit Union Partner works with more than 200 credit unions, including several in the United Kingdom, and maintains clients in all fifty states. The firm supports institutions ranging in asset size from $128,000 to $3 billion, with an average client asset size of approximately $350 million.
Many of the highest-performing smaller asset sized credit unions in the country are YCUP partners and serve as its strongest advocates — a testament to the firm’s long-term, results-driven approach.
Explicit Services Designed for Smaller and Mid-sized Institutions
Your Credit Union Partner provides comprehensive, hands-on services tailored specifically for smaller credit unions, including:
- Strategic Planning (over 650 strategic planning sessions facilitated)
- CDFI certification support
- Grant writing and grant management/compliance
- Treasury and nonprofit capital grant strategy
- Secondary capital planning
- Field of membership expansion strategies and business planning
YCUP currently supports 150 CDFI-certified credit unions with certification, grant writing, compliance, and reporting. Over the past 15 years, its clients have secured more than $300 million in grants and secondary capital — including hundreds of millions in Treasury and nonprofit capital grants for community development credit unions.
Strengthening the Future of Community Finance
At a time when consolidation, regulatory pressure, and market competition continue to challenge smaller institutions, YCUP’s mission remains clear: equip and strengthen community-based credit unions so they can continue serving members who rely on them most.
“When smaller credit unions succeed, communities succeed,” Butterfield said.
The new website offers clearer navigation, detailed service descriptions, and updated resources for credit union leaders seeking strategic, compliance, and capital support.
To learn more about Your Credit Union Partner and explore the refreshed brand, visit yourcupartner.org/.