Livonia, MI (November 13, 2024) |
Zeal Credit Union proudly welcomes Srinivasa Sastri Siravuri as the new Chief Experience Officer (CXO). In his new role, Sastri will spearhead the Credit Union’s efforts to elevate and enhance the overall member experience journey across all touchpoints.
Sastri brings a wealth of experience and industry insight to Zeal Credit Union. His visionary and strategic leadership has been instrumental in shaping the credit union landscape. At Zeal, Sastri will focus on optimizing the member journey, enhancing member satisfaction, and driving engagement to ensure Zeal members take full advantage of cutting-edge solutions.
“Sastri brings a great deal of knowledge and experience in strategy, technology transformation and digital innovation,” said Julie Kreinbring, President/CEO of Zeal Credit Union. “His expertise and passion for the perfect experience make him the ideal leader to elevate our member experience across all channels.”
Siravuri brings a wealth of experience in and out of the credit union space. Most recently he served as the Cloud Migration Architect for a semiconductor client in California. Prior to that role, he had a progressive career with credit unions in Iowa and New Mexico. He has an M.B.A. in Strategy and Finance from The Ohio State University and a Ph.D. in Aerospace Engineering from the University of Cincinnati.
“I am excited for the opportunity to join the team at Zeal,” Siravuri said. “Putting the needs of the members we serve is my passion and I am looking forward to improving their experience,” he said.
Siravuri is a passionate runner, tutor for standardized testing and published author.
