Have your eyes been opened to the CUNA-led campaign Open Your Eyes to a Credit Union®? Whether your answer is‘yes’ or ‘no’I think there’s alot all of us can learn about the initiative and what CUNA, Leagues and credit unions are trying to achieve.
To get up to speed–check out thisvideothat explains the Awareness initiative’s journeyso far.
I think the biggest thing to understand is that this is not a replacement for credit union marketing plans. Open Your Eyes to a Credit Unionis a brand-building campaign. We’re not trying to sell credit unions a product, we’re trying to raise consumer consideration of credit unions when they make financialdecisions. Your credit union’s direct marketing approach is still needed! Open Your Eyes will complement what you’re already doing.
I’ve served on theUnitusCU Board of Directors since2015and was elected Chair in 2016. But before volunteering on the Board, I taught K-12 music for 34 years. Here’s one thing I know from my decades of teaching: youhave tokeep educating time and again to make sure students hear you and understandthe materialsyou’re trying to teach.It is our job to educate our citizens as to what credit unions are and to showthemwe are their best financial partners for their future and families.
Maybe you’ve heard of the Awareness initiative but aren’t sure why it matters to your credit union. Maybe this is the first time you’re hearing about it. Whatever the case,it’s timeforALL of us as a movement and industry to come together and get on board with this campaign!
I know a lot of you still have questions. That’s good! I would encourage everyone to connect with your CEOs and senior staff,visitcuna.org/awareness,talk to your League and learn how Open Your Eyes to a Credit Union is goingto open doors for credit unions across the country.
