The CUInsight Experience podcast: John Hope Bryant – Financial dignity (#189)

“It takes five percent of people to make a difference.” - John Hope Bryant

Thank you for tuning in to episode 189 of The CUInsight Experience podcast with your host, Randy Smith, co-founder of This episode is brought to you by Motivosity.  Motivosity is all about building amazing company cultures that help people be happier at work. Through building recognition, connection, and community within the credit union, Motivosity makes your employees more engaged, and in turn, your members are too. 

My guest on today’s show is John Hope Bryant; Founder, Chairman, & CEO of Operation HOPE. He acted as the Vice Chairman of the President’s Advisory Council on Financial Literacy and he’s the author of a best-selling book, Financial Literacy for All. John shares life experiences that drove him to a career in promoting financial literacy. Operation HOPE is the largest financial literacy coaching organization in America. 

During our conversation, John talks about the importance of financial literacy and ways to improve financial dignity in our communities and nationwide. He shares ways credit union leaders can become better equipped to empower employees and educate members in becoming financially healthy. Operation HOPE strives to find new and innovative ways to promote financial literacy for all and advance economic opportunity by providing people with the tools needed to reach their goals. Listen as John talks about making financial literacy a non-negotiable priority.

As we wrap up the episode, John talks about remembering the best advice he’s received, listening to Quincy Jones, and loving the work he does. Enjoy my conversation with John Hope Bryant!

Subscribe on: Apple Podcasts, Spotify, Stitcher 

Books mentioned on The CUInsight Experience podcast: Book List 

How to find John:
John Hope Bryant; Founder, Chairman, & CEO of Operation HOPE
John: LinkedIn
Operation HOPE: LinkedIn | Instagram | Facebook | X

Show notes from this episode:
A big shout-out to our friends at Motivosity, an amazing sponsor of The CUInsight Experience podcast. Thank you!
Want to hear more from John? Click here.
Shout-out: Good Samaritan Hospital (Los Angeles)
Place mentioned: Los Angeles, CA
Shout-out: John’s parents
Shout-out: Andrew Young
Place mentioned: Compton, CA
Place mentioned: El Segundo, CA
Place mentioned: Detroit, MI
Shout-out: HOPE Initiatives
Shout-out: HOPE Commitments
Shout-out: Alliant Credit Union
Shout-out: Navy Federal Credit Union
Shout-out: Delta Air Lines
Shout-out: CNBC
Interview mentioned: CNBC Squawk Box
Shout-out: Doug McMillon
Shout-out: Walmart
Shout-out: The Walt Disney Company
Shout-out: Martin Luther King Jr.
Shout-out: UPS
Shout-out: Atlanta Public Schools
Place mentioned: Kenya
Shout-out: Sears
Shout-out: Amazon
Shout-out: Blockbuster
Shout-out: Kodak Picture Kiosk
Shout-out: Quincy Jones
Shout-out: Michael Jackson
Shout-out: The Business Plan for America
Shout-out: Affirmative Action
Podcast mentioned: ​Money And Wealth With John Hope Bryant
Book mentioned: Financial Literacy for All: Disrupting Struggle, Advancing Financial Freedom, and Building a New American Middle Class by John Hope Bryant
Book mentioned: Love Leadership: The New Way to Lead in a Fear-Based World by John Hope Bryant
Book mentioned: The Tipping Point by Malcolm Gladwell
Book mentioned: The Seven Spiritual Laws of Success by Deepak Chopra
Book mentioned: The Power of Now by Eckhart Tolle 
Book mentioned: People of the Lie by M. Scott Peck
Book mentioned: Mere Christianity by C. S. Lewis

In This Episode:
[01:19] – John Hope Bryant talks about being raised by a working class, entrepreneurial family. PART 1
[04:04] – John Hope Bryant talks about being raised by a working class, entrepreneurial family. PART 2
[06:44] – This class during John’s school days changed his view on finances.
[09:31] – John shares how he started a local candy shop when he was younger.
[12:33] – A few states are making financial literacy a class requirement in schools.
[15:09] – Bringing finances to life with financial literacy. 
[17:07] – Empower the community to learn and teach financial literacy, along with reflecting on the results.
[19:54] – What hurdles come with supporting financial literacy?
[23:00] – What are attributes of leadership in John’s eyes?
[25:56] – “We’re onbroad.” PART 1
[28:52] – “We’re onbroad.” PART 2
[31:15] – John offers big-picture lessons on financial literacy.
[32:59] – John talks about how corporations and organizations are always evolving.
[34:53] – “Miss quick.”
[37:24] – What’s the best advice John remembers?
[40:26] – Which books does John recommend?
[42:27] – “Love is work.”
[45:28] – Thank you John, and thank you for listening!

Randall Smith

Randall Smith

Randall Smith is the co-founder of, the host of The CUInsight Experience podcast, and a bit of a wanderlust. As one of the co-founders of CUInsight he looks ... Web: Details