The power of curated content

The Power of Curated Content

In my last article I wrote about Sharing Life Moments with Members, and I talked about how sharing life moments with members is about finding ways to connect. Companies have been declaring life moments for years, showing their customers they understand what matters most to them and telling them how they can help.

With Sharing Life Moments with Members it was about making your members aware of how effortlessly your credit union services are interwoven into their life stages, and now the Power of Curated Content is about the next step: how to help your members plan for their life moments.

Planning for Life Moments

Merriam-Webster defines a plan as “a set of actions that have been thought of as a way to do or achieve something”. Everyday your customers are experiencing different life stages, they are making big decisions or thinking about new goals that involve careful planning.  A customer’s eldest son is ready to drive and they want to buy him his first car, what do they need to know? A growing family considering buying their first home, where should they look for guidance? They should look to your credit union!

Your credit union can provide your members all the information and knowledge they need to help them make the right decisions. By integrating content curation into your content marketing strategy, or as EContent defines it, “ finding relevant content pertaining to a specific category and funneling this information to readers in a mash-up style”, you will make it easier for your members to understand the set of actions they need to take, so they can buy that car or own their first home.

Integrating curated content into your marketing strategy will help align the needs and wants of your customers with the values of your credit union.  For example, for the family that is looking to buy their son his first car, share an article from Edmunds that gives information about teen insurance rates. For the family who wants to buy a house, share an article like “Can’t Decide Whether to Buy a Home? Bring in the Experts” by Realtor.com. By combining original content with curated content, your credit union will provide ideas and recommendations on how to tackle life moments. This builds your trust and credibility with your members.

Members for Life

If you have provided your members enough support through the sharing of valuable and informative content, when your members are ready to take financial action or make a financial decision, using your credit union’s services will be the easy next step.

“Differentiating your brand and its offerings is critical to content marketing effectiveness because a common financial consumer perception is that all financial institutions say the same thing”, writes the Financial Brand, “People need to feel like your bank or credit union truly understands their unique needs and particular situation”. Once your members understand that, they will feel comfortable and confident with how you can help them.

ContentMX will be hosting a webinar titled Sharing Life Moments with Members on Monday, June 30th.

Jeff Mesnik

Jeff Mesnik

Jeff Mesnik is the President of ContentMX and has worked in content marketing and with financial firms for over 10 years, helping everyone from MassMutual to Arizona Federal Credit Union ... Web: www.Contentmx.com Details