Publisher’s Note: CUInsight is hosting a free webinar Wednesday, September 2 titled, “3 Ways to Use Gamification to Attract Younger Members”. We hope you’ll join us! Register here.
Admit it! No matter your age or demographic, you have probably played a game or two in the past couple of weeks.
You order a coffee through an app on your phone, and earn “stars” toward a free drink. You go on your daily jog and track it on an app that shows your progress towards your goals.
No matter what your day looks like, there’s a good chance it was at least a little gamified.
Have you ever wondered: WHY do games make you excited?
A lot of people will tell you that it’s because of the point system, or the flashy animations and interactive interfaces. However, behind all of that, the game design principles are actually very much centered around human nature:
- The player is given a clear goal
- The player knows exactly step-by-step how to reach the goal
- The player is guaranteed a reward when they reach the goal
It turns out that hitting goals is one of the most satisfying experiences for humans — and we don’t get enough of that in real life. That’s why so many people spend hours solving a computer puzzle, winning a digital basketball game or conquering a virtual village — to hit their goals!
So now imagine if we can create games with goals of learning about finance, making a budget, opening a checking account or repaying debts?
In this upcoming webinar, I and my team at Zogo will break down the fundamental principles of gamification backed by proprietary research developed at Duke University, and provide CUs with 3 practical ways of applying them to engage and attract the new generation of members.
Register today — and let’s play some games!