The latest from James Robert Lay

Jun 22, 2020 - by James Robert Lay, Digital Growth Institute

For financial institutions, the solution to helping customers during COVID-19 is simple, literally

Throughout the COVID-19 crisis, we have been inundated with information that is constantly changing and sometimes even contradictory to what we were told previously. The result is a whole lot ...

Aug 31, 2017 - by James Robert Lay, Digital Growth Institute

Help us help Houston families recover from Hurricane Harvey

Normally, when I write an article, I am sharing one of the latest digital marketing resources we’ve recently published to help you maximize your bank’s or credit union’...

Aug 31, 2016 - by James Robert Lay, Digital Growth Institute

There is no risk in planning for digital growth

Financial services is one of the most risk-averse verticals on the planet. While other vertical markets work to exploit risk, financial services executives look to limit it. And herein lies ...

Jun 28, 2016 - by James Robert Lay, Digital Growth Institute

Credit union digital marketing lessons from Will Smith

It’s ok to admit it. You love to talk about about how great your credit union is. Don’t be modest. Just take a look at your most recent ...

May 9, 2016 - by James Robert Lay, Digital Growth Institute

Credit union digital marketing feels a lot like having baby

“It’s time,” my wife said in the early hours a few weeks ago. Driven by a rush of adrenaline, I checked my phone to find the fastest route to ...

Feb 29, 2016 - by James Robert Lay, Digital Growth Institute

Credit union digital marketing is not about credit unions

Narcissism has become an epidemic in today’s modern culture and society. It is defined as the excessive interest in oneself, physical appearance, or an extreme selfishness, with a grandiose ...

Dec 28, 2015 - by James Robert Lay, Digital Growth Institute

What will you stop doing in 2016 so you can grow?

I always get excited about a new year. There are always new things to learn and new projects to kick off. The new year provides us with a chance to ...

Oct 30, 2015 - by James Robert Lay, Digital Growth Institute

Does your credit union need a digital marketing assessment?

You go to the doctor for three reasons: You hurt (Pain) You need a yearly physical (Preventative maintenance) You are following up per the doctor’s orders (Ongoing treatment) Depending ...