15 new C-suite titles for credit unions

For decades, the number of positions in the C-suite could be counted on one hand. The senior leadership team was anchored by the CEO, COO and CFO. At some banks and credit unions, there might have been a Chief Retail Officer, Chief Risk Officer, Chief Lending Officer, Chief Marketing Officer or (more recently) a Chief Compliance Officer.

These titles have been around long enough that most people understand what they are all about. But banking has grown more complex, and the C-suite along with it, forcing many banks and credit unions to conclude that traditional C-level roles no longer cut it.

Now C-suites around the world are introducing a whole new slate of positions, some with colorful titles like “Chief Happiness Officer”. Mirroring trends that started with tech companies and Silicon Valley startups, a wide range of C-level positions have sprouted up at banks and credit unions around the world. Among the 45,000 banks and credit unions that subscribe to The Financial Brand’s email newsletters, you can find the following positions:

 

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