3 advanced Google SEO strategies for financial marketers

Strong website content that meets consumer's real needs is a big part of SEO success, particularly in the banking industry. But it takes more than just good content to ensure your financial institution ranks high in Google's search results. Here are three tips to help you master the art and science of SEO.

Financial institutions face a unique challenge when it comes to web content. As consumers increasingly shop for financial products online — 40% by 2020, according to projections from McKinsey — their path to purchase relies heavily on search. Financial marketers who excel in search engine optimization (SEO) will win the day.

Effective SEO requires compelling content — the kind that engages readers and search engines notice. But today’s traditional approach to content-creation often focuses more on optimization and less on consumer engagement. Without adequately mapping consumer intent to the content topics your institution is serving up, you’ll struggle to achieve the kind of search results that can really boost results… and your institution’s bottom line.

A change in perspective will help. To really make your marketing strategy hum (beyond just SEO), you need people with a different mindset. Deriving actionable insights and optimizing your approach takes a curious mind and a unique ability to process information using data analytics.

 

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