Financial marketers are continuously confronted with the tough challenge of balancing between engaging customers on a personal level and achieving digital scale with their marketing efforts. More specifically, financial marketers need to reach customers and members with detailed financial messages and educate consumers on a complex suite of products and services … all at scale. Not an easy task.
For financial marketing professionals to succeed, it is imperative that they take a step beyond the typical digital marketing tactics – email, SEO, paid advertising – leveraging new digital tactics that are contextual, grab a consumer’s attention and generate measurable results.
1. Reach Mobile Consumers with Short-Form Video
Consumers are interacting with content on all forms of digital devices 24/7/365. As such, the dynamics of content marketing have changed. Today, content only succeeds if it delivers what each individual consumer wants, when and how they want it.
One of the most effective forms of content marketing is video marketing. In fact, video marketing is one of the few types of digital content that provides the contextuality, flexibility and entertainment value consumers want while they are on-the-go.
Consumers are consuming more visual media content and financial service customers are no exception. Video content is the ‘low-hanging fruit’ for marketers, offering an advantageous way to humanize and explain complex ideas and concepts using short-form entertainment to get these concepts across.
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