5 key trends financial marketers must understand before 2020
Tides of change for financial marketers have been rising in technology, talent, data usage, analytics and image-building. No bank or credit union marketer has the luxury of ignoring these landscape-altering trends that will affect their career, daily job and likelihood of achieving key results.
While marketing has been rapidly evolving in form and focus in the past few years, the year ahead promises an acceleration of trends that will leave financial marketers and their banks and credit unions at a competitive disadvantage if they don’t keep up.
The trends come from many disciplines, ranging from the multiple roles of artificial intelligence in marketing to the growing impact of privacy legislation and regulation to the increasingly sophisticated approaches and skills required to get the job done. Other trends overlay the others, such as the increasing transition to an “emotion economy” — one where the importance of product features and functions rank less importantly than how consumers feel about what a brand stands for on social and political issues.
The trends reviewed in this article come from a broader report by Acoustic and eMarketer, and from commentary on the trends by Michael Trapani, Director of Marketing at Acoustic.
1. AI will Deliver Best By Informing Human Decision-making and Carrying Out Orders
A modern marketing paradox can be seen every day in your own mailbox — both the one for email and the one for snail mail.
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