Studies have found that 90% of information transmitted to the brain is visual. Additionally, visuals are processed by the brain 60,000 times faster than text and videos improve learning retention by up to 400% over text-based manuals. Understanding exactly how to use your mobile banking app is critical for your members and their digital experience. While some tools might seem self-explanatory, many features are not so easy to grasp. And while at times, on-screen instructions are sufficient, they often aren’t enough, especially when the task involves multiple steps.
A video tutorial is a great way to easily walk your members through accomplishing a task, such as resetting a password or checking a balance. This improves efficiency within your CU as well by eliminating the need for the member to call the branch. Whether it’s an overall tutorial of all the best features, or just a quick video on how to log in, many credit unions and their mobile banking providers have turned to videos to better explain all the great and innovative features their app offers.
With that in mind, here are the most common must-have video tutorials all credit unions should have on their website.