6 financial marketing takeaways from the 2019 Internet Trends Report
Mary Meeker's annual Internet Trends Report is a massive 333-page analysis of digital technologies and the impact on consumers, companies and commerce. Here's what bank and credit union marketers need to know as they prepare their organizations for the digital future.
Every year since 1995, analysts, investors and media look forward to Mary Meeker’s report on the state of the internet. The 333-page “Internet Trends 2019” report is filled with vast amounts of insight into what is going on in digital channel use, technology, consumer behavior, eCommerce, social media, data growth, payments, privacy, the future of work and, of course, China’s increasingly dominant position in each of these categories. Meeker, Partner at Kleiner Perkins Caufield & Byers, the venture capital and private equity firm, even touches on the impact of visual communication, interactive gaming, and voice as digital engagement tools.
The key takeaways from this year’s report include:
- The channel of choice for consumers is increasingly mobile.
- Internet ad spending is increasing, with Google and Facebook getting the most spend.
- The cost of customer acquisition continues to increase.
- Visual communication is on the rise.
- The availability and use of data for personalization is exploding.
- Security and privacy concerns remain an important differentiator.
While intentionally broad in scope, the report provides “food for thought” as financial institutions – and financial marketers especially – try to develop strategic planning options for the future. Meeker provides insights into the impact of e-commerce platforms and the increasing use of visuals to tells stories digitally. She also discusses the increasing cost of new customer acquisition and how that is impacting the allocation of marketing dollars.
continue reading »
