New York, NY (April 22, 2025) |
Spiral, the award-winning personalized banking platform, today announced a partnership with Dort Financial Credit Union, a leading Michigan-based credit union dedicated to empowering its members and enriching communities. This partnership will enable Dort Financial Credit Union to amplify member engagement and grow deposits through new personalized digital experiences. Members will be able to turn everyday purchases into savings and community impact and donate through an innovative online Giving Center.
By integrating Spiral's Roundup Center, Dort's members will be empowered to round up their everyday purchases to go toward saving for the future and supporting their favorite charitable causes, directly benefiting their communities and nonprofits.
In addition, the new Giving Center will enable members to easily donate to their preferred charities directly from their digital accounts. Through this personalized Giving Center, members can create a tailored portfolio of causes, track their charitable impact, and receive a donation report for tax purposes.
"We're proud to offer innovative experiences that enhance our members' financial wellness and strengthen the communities we serve," said Adam Koishor, Chief Strategy Officer at Dort Financial Credit Union. "With Spiral, we’re elevating our digital experience— making it effortless for members to grow their savings while joining us in supporting the causes they care about."
By integrating with Spiral, Dort Financial will drive awareness and digital donations directly from its member base to its charitable nonprofit partners, expand its offering for local nonprofits, and attract more nonprofit businesses to create positive change in their community through fundraising campaigns, donation matching, and community-wide events.
"Dort Financial's dedication to innovation and improving members' lives is truly inspiring," said Shawn Melamed, CEO and Co-founder of Spiral. "We're thrilled to help more credit unions build deeper relationships with their members while growing deposits and building stronger communities," he added.
Spiral’s turnkey solutions integrate with leading digital banking providers and core systems. To learn more about Spiral’s platform, please contact Spiral here.