HUNT VALLEY, MD (May 1, 2025) |
Point Breeze Credit Union was among 180 credit unions nationwide recently named as winners of the prestigious Diamond Award – the Marketing, PR & Development Council’s annual competition for marketing excellence.
Point Breeze Credit Union received the Diamond Award with the “Category’s Best” distinction in the Member or Trade Communications category. The award recognizes the excellence of the credit union’s external member communications regarding its August 2024 major technology system transformation.
The Marketing, PR & Development Council of America’s Credit Unions also announced the list of all winners for its annual Diamond Awards, recognizing the best marketing campaigns in the credit union industry from the past year. Credit unions, advertising agencies, and associations submitted 1,400 submissions for the prestigious awards. In all, 180 organizations from 42 states were selected as winners.
“We are deeply honored to receive this award, which reflects our commitment to our members,” said Tonia Niedzialkowski, President and CEO of Point Breeze Credit Union. “Our new and improved technology system provides a strong foundation for Point Breeze to enhance the member experience and continue our digital transformation. It positions us for future growth and will help us to develop superior products and services and offer personalized service that our members deserve.” Niedzialkowski added, “By executing a thoughtfully developed plan and utilizing a range of communication channels, we were able to keep our members informed throughout the transformation and ensure they were well-prepared for the changes. I’m very proud of the work our team has done and grateful to our members for their ongoing trust.”
"We are truly thrilled to celebrate Point Breeze Credit Union and the other Diamond Award winners with such a prestigious recognition," said Lesli Bishop, Co-Chair of the Diamond Awards and Chief Marketing Officer at Family Savings Credit Union in Gadsden, AL. "These credit unions not only reflect the core values of the credit union movement, but they exemplify the forward-thinking and innovative strategies within our industry."
For more than 30 years, the Diamond Awards have celebrated excellence in credit union marketing.