SEATTLE, WA (May 1, 2025) |
Salal Credit Union has announced that President and CEO Russell Rosendal will retire at the end of 2025, concluding a distinguished 17-year career with the credit union, including 13 years as its chief executive.
Under Rosendal’s visionary leadership, Salal Credit Union has grown its assets by nearly $1 billion and now proudly serves more than 60,000 members. His tenure has been marked by transformative achievements that have positioned Salal at the forefront of financial services innovation.
Key milestones under Rosendal’s leadership include pioneering banking services for the legal cannabis industry; expanding home improvement and solar lending programs nationwide; overseeing the purchase and renovation of Salal’s new headquarters; developing an organization-wide EDI strategic plan; and launching the 5% Promise community impact program, which has returned more than $1.5 million to the communities Salal serves.
“Russ has been an extraordinary leader and a tireless advocate for our members, our employees, and the communities we serve,” said Salal Credit Union Board Chair Brian Luong. “His strategic vision and deep commitment to innovation have helped shape Salal into the organization it is today. While we will miss his leadership, we are excited to build on the strong foundation he has created.”
The Salal Board of Directors, with oversight from its Succession Committee and in partnership with executive search firm Smith and Wilkinson, is leading a nationwide search for the credit union’s next President and CEO. Both internal and external candidates will be considered, with a successor expected to be named by fall 2025. Rosendal will remain in his role through December 2025 to ensure a smooth leadership transition.
